The Games We Play: Advertising Chicanery Begins on '2018 Jeep Wrangler'

Late last year, I selected Jeep’s JL Wrangler as an Ace of Base once pricing for the snazzy new off-road rig was freshly announced.

That was 43 days ago, at which point I theorized that Wrangler shoppers would likely need to be weary of dealer bait-and-switch tactics, as both the new JL and the old JK are 2018 models. Specifically, I said:

Readers can be assured, then, of hearing hyper-caffeinated sales staff blaring in radio ads about ZOMG GREAT DEALZ ON 2018 WRANGLERS – only for frustrated shoppers to discover they are actually talking about the lame-duck Jeep and not the shiny new off-roader.

Well, that didn’t take long.

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  • Dukeisduke I'll probably own some kind of EV someday, but I don't see it happening in the near future. Any kind of really large scale production is going to be hindered by the availability of rare earth minerals, so I don't see EVs taking over anytime soon, despite the wishful thinking of some folks. Instead, people in urban areas will be "encouraged" (shamed) into riding public transportation, and for people that live further out, or in the country, will still mainly drive ICE vehicles.I don't have anything against EVs, I just think the hype is overblown.Speaking of Dodge, I was watching the "Roadkill Nights" stream on Motortrend+ on Saturday, and Tim Kuniskis was interviewed live, and said there was a huge announce coming about the future of Dodge muscle, at the Woodward Cruise this weekend. I assume it'll be something about EVs. By the way, it was mentioned after the interview that Kuniskis started his career working as a service technician at a Dodge dealership. I'd never heard that before.
  • Dukeisduke I'd like to see some kind of two-door pickup version (like the original Bronco, not a Gladiator clone). The one on the recent Dirt Every Day episode made a pretty decent crawler. I like the steelies on this one.
  • THX1136 @Matt: Totally agree. Buying a 'used' cat is not the same as buying a used one. I would also suspect that the asking price would not be in the $800 range. Unfortunately there are folks out there that care not for their fellow man and would happily 'make a profit' at the customers expense (both literally and figuratively).
  • Mike Beranek "Fuel Economy, U.S.17 city / 19 highway / 18 combined (EPA Rating, MPG)":What in the world are these people thinking?
  • ToolGuy "We’ll see what happens with Haas." I wonder what happened with Haas?