Daimler Is Just Going to Be Mercedes-Benz, Says CEO
Daimler had decided some serious changes need to be made before the end of 2021, including a name swap and separate listing for its commercial truck division. While the reason given was to better facilitate the company’s transition toward a “zero- emissions and software-driven future,” investors have been critical of Daimler’s share price after it cratered in March of last year. Though we would argue the bigger concern is the automaker’s lackluster (or absent) growth and declining revenue since 2018.
Regardless, CEO Ola Källenius believes continued changes to the firm’s corporate structure are the only way to go. By 2022, Daimler will simply be known as Mercedes-Benz and have spun off Daimler Trucks with its own listing on the Frankfurt stock exchange.
Volvo Introduces First Fully Electric Truck, Joins Fuso in Mainstream BEV Push
While North America awaits Tesla Motors’ electrified big rig, the rest of the globe’s manufacturers are working on battery driven commercial vehicles of their own. These vehicles may not be able to match the Tesla’s size or ability to do burnouts, but their existence shows companies are taking electrification seriously.
FedEx, which has already reserved a handful of the Tesla trucks, bragged it would soon deploy Navistar-sourced electric trucks way back in 2010. However, with the exception of ultra-dense urban environments and shipping hubs, these units haven’t see a lot of action. For the most part, the addition of zero-emission vehicles seem like a good way for companies to virtue signal and test the feasibility of such a platform in a commercial setting. For example, UPS issued a press release in February saying it wanted to develop 50 battery electric vans that might someday replace its fleet of 35,000 gasoline- and diesel-powered vehicles.
Still, there’s momentum building behind alternative energy vehicles in the commercial sector. Daimler-owned Mitsubishi Fuso Truck and Bus Corporation started the slow rollout of its eCanter courier truck last September. It probably won’t break any sales records for the brand, but it does show manufacturers’ desire to not just develop, but sell these things at a meaningful volume — and it’s soon to be followed by Volvo Trucks’ brand new FL Electric.
What We Missed in the News, Post-LA Auto Show Edition
While we were hanging outside the Staples Center begging passersby for photos, information and leftover shrimp from the Los Angeles Auto Show to share with you all (well, maybe not the shrimp), there was still news happening that we didn’t get the chance to cover.
So, here it is in condensed form.