Cherokee Nation Leader Suggests Jeep Reconsider SUV Names

The Cherokee Nation has requested that Jeep change the name of some of its vehicles. While you can probably guess which ones are causing offense, it should be stated that the automaker has been utilizing the Cherokee name to evoke a sense of power and natural harmony for over 45 years. But nobody is going to argue that native peoples have a decided advantage in who has first dibs on the title, especially in a time of unprecedented tensions regarding what’s deemed racially insensitive.

Chuck Hoskin, Jr., principal chief of the Cherokee Nation, certainly seems to think Jeep crossed a line. This is actually the first time the group has ever asked Jeep to change a vehicle’s name, though Jeep has also gone on record numerous times to defend its use.

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  • TyL Ticket Scalpers...the lot of 'em.
  • FreedMike Needed more ride height, some plastic cladding, and some fake-outdoorsy name like “Cadenza Dirt Cross”. Great success!
  • Zang Guys, its a 370z with a new hat.
  • Art Vandelay The X-90 was the one to get!
  • Art Vandelay I can get a minty MKIV Supra for that money if I've just got to own this sort of car. As a bonus it will be better built and garner more attention down at the Cars and Coffee and in 6 months nobody will say "I only paid 40k for mine!" I can only figure that the dealer just wants to keep it on the showroom floor to get you in there where they will then order you one for later delivery at a sane price.