While a lot of average folks like Subaru, the brand has long been popular with the hippie-dippy demographic. Frankly, it seemed like the company missed a golden opportunity to further solidify its standing with the granola crowd by being a little late on the hybrid front.
However, maybe we’ve categorized the automaker’s consumer base incorrectly — or at least their taste in powertrains. After all, the Crosstrek Hybrid wasn’t an overwhelming success. The model only lasted three years until Subaru decided to kill it off in 2016. But it’s coming back from the dead for 2019, this time as a plug-in — making it Subaru’s very first PHEV.
If you’re a modern-day automaker without an electrification strategy, you’re in trouble. Not only will you face the global stigma of being truly evil, you might also miss out on the possibility of future sales. Sure, electric vehicles only account for about 1 percent of total domestic deliveries right now, but it’s a growth market, spurred on by political pressure and regulatory action. Some regions, like California, have plug-ins taking up as much as 5 percent of annual car sales.
Subaru needs help, as it doesn’t sell a single electrified vehicle. The brand discontinued the Crosstrek Hybrid, and its only battery-driven plug-in, the long-defunct Stella EV, was sold only in Japan and proved about as popular as VD. While Subaru can certainly build a good car, it hasn’t had the best luck with electric vehicles.
It’s now calling on its “friends” for backup.
Subarus shine when the sun does not. That reputation has been built on the back of Symmetrical All-Wheel Drive so that in places that freeze, Subarus are everywhere. Given the concerns of the customer base and a corporate commitment to sustainability, a hybrid Subaru seems like an obvious slam dunk. That’s why it’s surprising it took so long to get one, even with some ties to Toyota. The XV Crosstrek is the first Subaru to go hybrid. It’s definitely the Subaru of hybrids.
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- Sayahh Is it 1974 or 1794? The article is inconsistent.
- Laura I just buy a Hyndai Elantra SEL, and My car started to have issues with the AC dont work the air sometimes is really hot and later cold and also I heard a noice in the engine so I went to the dealer for the first service and explain what was hapenning to the AC they told me that the car was getting hot because the vent is not working I didnt know that the car was getting hot because it doesnt show nothing no sign no beep nothing I was surprise and also I notice that it needed engine oil, I think that something is wrong with this car because is a model 23 and I just got it on April only 5 months use. is this normal ? Also my daughter bought the same model and she went for a trip and the car also got hot and it didnt show up in the system she called them and they said to take the car to the dealer for a check up I think that if the cars are new they shouldnt be having this problems.
- JamesGarfield What charging network does the Polestar use?
- JamesGarfield Re: Getting away from union plantsAbout a dozen years or so ago, Caterpillar built a huge new engine plant, just down the road here in Seguin TX. Story has it, Caterpillar came to Seguin City council in advance, and told them their plans. Then they asked for no advanced publicity from Seguin, until announcement day. This new plant was gonna be a non-union replacement for a couple of union plants in IL and SC, and Cat didn't want to stir up union problems until the plan was set. They told Seguin, If you about blab this in advance, we'll walk. Well, Seguin kept quiet as instructed, and the plan went through, with all the usual expected tax abatements given.Plant construction began, but the Caterpillar name was conspicuously absent from anywhere on the site. Instead, the plant was described as being a collective of various contractors and suppliers for Caterpillar. Which in fact, it was. Then comes the day, with the big new plant fully operationa!, that Caterpillar comes in and announces, Hey, Yeah it's our plant, and the Caterpillar name boldly goes up on the front. All you contractor folks, welcome aboard, you're now Caterpillar employees. Then, Cat turns and announces they are closing those two union plants immediately, and will be transporting all the heavy manufacturing equipment to Seguin. None of the union workers, just the equipment. And today, the Caterpillar plant sits out there, humming away happily, making engines for the industry and good paying jobs for us. I'd call that a winner.
- Stuki Moi What Subaru taketh away in costs, dealers will no doubt add right back in adjustments.... Fat chance Subaru will offer a sufficient supply of them.