#Citron

While SUVs and crossovers have become increasingly popular in Western Europe in recent years, compact MPVs have done very well there during the past quarter-century. One model that proved to be a solid showroom hit was the Citroën C4 Picasso, and I documented one of these machines during my recent trip to the scrapyards of Northern England.

Citroën CEO Vincent Cobée is under the impression that sport utility vehicles are about to become extinct. “The world of SUVs is done,” he remarked in an interview with Auto Express, claiming that the aerodynamics of electrified vehicles – designed to maximize efficiency – will probably put an end to flat-faced SUVs.

Following Citroën’s preview of its new logo, there was a healthy buzz around the foreshadowed concept model that would first wear the badge. As French automakers are known for going against the grain, occasionally resulting in some brilliant innovation, there was a level of genuine excitement that the brand would deliver something truly novel during a period where the industry seemed to be running out of ideas. 

The resulting vehicle turned out to be extremely innovative. However, it wasn’t quite the morale booster some of us had anticipated, because the concept isn’t designed for today’s world. Instead, Citroën delivered a vehicle that’s designed for a future existence where resources are unavailable and people have to make do with less of everything. Though that doesn’t mean some of the concepts included in the design aren’t absolutely brilliant.

Now that Stellantis owns Citroën, there's a chance North America may see automobiles wearing French badges populating its streets once again. However, the corporate emblem may look a little different from the one you remember – assuming you're old enough to recall seeing them before the company pulled out of the market in 1974.