After the Oil Crisis of 1973, Chrysler didn’t have the resources needed to design and build a subcompact economy car from scratch. Fortunately, Chrysler’s Japanese ally, Mitsubishi, was willing to ship over plenty of cars to be sold as Dodge and Plymouth Colts (we will not discuss the wretched Plymouth Cricket aka Hillman Avenger at this time). The Colt didn’t get front-wheel-drive until 1979, though, so Chrysler USA turned to Chrysler Europe for the Simca-designed Horizon platform and began selling Dodge Omnis and Plymouth Horizons in 1978.
Here’s an early Horizon in a Denver self-service yard.
When you’ve driven your $500 Citroën ID19 race car from San Diego to Miami and raced a Mini Moke-based Apollo Lunar Rover, where do you go from there? Why, you buy a furiously underpowered, 40-year-old Chrysler of Europe product and race it for 24 straight hours at a high-altitude road course packed with BMW E30s and V8 Detroit bombs. What else could you do?