2024 Toyota C-HR Debuts Elsewhere: Does Our Market Care?

Toyota has released the second generation of the C-HR subcompact crossover and looks to have made numerous improvements to the vehicle. But it doesn’t sound like we’ll be seeing it on our market after the original model failed to resonate with North American consumers.

We also have the Toyota Corolla Cross available for purchase, resulting in some troublesome overlap. While still extremely slow in its base configuration, the Cross ended up being significantly quicker than the C-HR and offered improved utility for a little less money. However, with the new generation having addressed some of the discontinued model’s shortcomings, one wonders if the new C-HR would have a better chance were it to be shipped stateside.

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RIP Toyota C-HR in USA

The Toyota C-HR appears dead in these United States, but will soldier on in Europe.

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Scion Rising - If IA and IM Help, Imagine What C-HR Could Do

We haven’t held back our critique of Toyota’s handling of its Scion sub-brand.

Though Scion held such promise a decade ago, replacing the hot-selling first-generation xB with a mostly ignored, overweight, second-generation xB was a ticket to failure. Allowing the once-popular tC to linger mostly unchanged and mostly unathletic for more than a decade is akin to snatching defeat from the jaws of victory. A flash in the pan sports car, the FR-S, wasn’t – couldn’t be – the answer to the brand’s troubles.

Signs of life are once again appearing at Scion, however, and not from the most expected places.

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  • EBFlex Garbage but for less!
  • FreedMike I actually had a deal in place for a PHEV - a Mazda CX-90 - but it turned out to be too big to fit comfortably in my garage, thus making too difficult to charge, so I passed. But from that, I learned the Truth About PHEVs - they're a VERY niche product, and probably always be, because their use case is rather nebulous. Yes, you can run on EV power for 25-30 miles, plug it in at home on a slow charger, and the next day, you're ready to go again. Great in theory, but in practice, a) you still need a home charger, b) you paid a LOT more for the car than you would have for a standard hybrid, and c) you discover the nasty secret of PHEVs, which is that when they're on battery power, they're absolute pigs to drive. Meanwhile, to maintain its' piglike battery-only performance, it still needs to be charged, so you're running into all the (overstated) challenges that BEV owners have, with none of the performance that BEV owners like. To quote King George in "Hamilton": " Awesome. Wow." In the Mazda's case, the PHEV tech was used as a performance enhancer - which worked VERY nicely - but it's the only performance-oriented PHEV out there that doesn't have a Mercedes-level pricetag. So who's the ideal owner here? Far as I can tell, it's someone who doesn't mind doing his 25 mile daily commute in a car that's slow as f*ck, but also wants to take the car on long road trips that would be inconvenient in a BEV. Meanwhile, the MPG Uber Alles buyers are VERY cost conscious - thus the MPG Uber Alles thing - and won't be enthusiastic about spending thousands more to get similar mileage to a standard hybrid. That's why the Volt failed. The tech is great for a narrow slice of buyers, but I think the real star of the PHEV revival show is the same tax credits that many BEVs get.
  • RHD The speed limit was raised from 62.1 MPH to 68.3 MPH. It's a slight difference which will, more than anything, lower the fines for the guy caught going 140 KPH.
  • Msquare The argument for unlimited autobahns has historically been that lane discipline is a life-or-death thing instead of a suggestion. That and marketing cars designed for autobahn speeds gives German automakers an advantage even in places where you can't hope to reach such speeds. Not just because of enforcement, but because of road conditions. An old Honda commercial voiced by Burgess Meredith had an Accord going 110 mph. Burgess said, "At 110 miles per hour, we have found the Accord to be quiet and comfortable. At half that speed, you may find it to be twice as quiet and comfortable." That has sold Mercedes, BMW's and even Volkswagens for decades. The Green Party has been pushing for decades for a 100 km/h blanket limit for environmental reasons, with zero success.
  • Varezhka The upcoming mild-hybrid version (aka 500 Ibrida) can't come soon enough. Since the new 500e is based on the old Alfa Mito and Opel Adam platform (now renamed STLA City) you'd have thought they've developed the gas version together.