One of the most recent “truisms” kicked around regarding the automotive industry is that there are very few “bad” cars and trucks.
In other words, no matter what vehicle you buy, it’s likely to perform its intended purpose well, offer decent reliability, and not be too punishing to drive.
The flip side is that if almost every vehicle is “good,” then for one to stand out from its competitors, it needs to be even better.
That’s the problem Chevrolet faces with its redesigned 2019 Silverado. Being good won’t be enough, not in a segment in which the Ram 1500 garners accolades from keyboard warriors like myself for its interior design and the F-150 remains wildly popular (and just offered customers a diesel variant).
Sixteen thousand, five hundred miles. In ten months. It would be fair to say that I’m getting a lot of use out of my Silverado “Max Tow”. What that number doesn’t make plain, however, is how much effort I put into not driving the truck. Unless the hitch is in use or there is some kind of load in the bed, I don’t take it out of the driveway.
This is not sitting well with my wife, the infamous Danger Girl. She point outs that we should be able to get a quarter-million miles on the truck and it makes very little sense to use something that is plainly more expensive to run, such as my ZX-14R, rather than the Silverado. All I can say in response is that I feel guilty using a three-ton-plus vehicle for the drive to work or dinner. It’s a mild form of mental illness, I suppose.
Not everybody is crazy like me. Which brings me to today’s “Ask Jack” questioner, who is in a rather unique position to go truckin’ like the Doo-dah man.
Chevrolet has gone to great pains to remind everyone that the 2018 model year marks the 100th anniversary of Chevy Trucks. A hundred candles is a big deal, so Chevy reached into its lengthy history for a few design and detail cues to mark the occasion.
I’d wager a hefty amount of money that most people reading this either had or has a Chevy truck in their family or know someone who did. They’ve produced over 85 million of the things, after all.