#ChevyRunsDeep

Your Author, All American Boy

July 4th is almost upon us and all you bashers of things American made can suck it. We won the wars with our All American can-do attitudes, our American know-how and our All American steel. If it wasn’t for us you’d all be speaking German and Japanese and be using the metric system to measure things other than just cocaine. We are the most powerful nation to ever stand astride the Earth and the best part about us is that, no matter who you are or where you live, our government is interested in what you are doing and will take the time to listen to everything you have to say.

Last week, Jalopnik ran a story bemoaning the loss of Joel Ewanick, complete with some appropriately DeLorean-esque winks towards possible conspiracy and a note that Mr. Ewanick just busted out a $1.4 million mortgage for a home in Detroit. This doesn’t seem like a good deal; surely $1.4 mil should get you, oh, I don’t know, 1,400 homes in Detroit.

What was so great about the guy who apparently green-lit “Chevy Runs Deep”? Perhaps a look into what GM once considered to be good marketing copy will offer some insight.