#CheapGas

Passenger car sales in the United States are up just 1% as the overall industry has grown more than 5% through the first eleven months of 2014. America’s two best-selling premium brands, however, are enjoying more encouraging passenger car numbers in 2014. Quickly decreasing fuel prices are not, as of yet, slowing car volume at BMW in the least.

Italy has some of Europe’s highest gasoline prices, with the liter going for approximately €1.83. This translates, hold on to your wallet, to $8.54 for the gallon. Italy is also the country of steep sales drops. The Italian new car market contracted by 18 percent last April. Fiat is Italy’s biggest carmaker and sustains even bigger losses.

Where others see a disaster, Fiat sees an opportunity. It wants to ignite flagging sales with cheap gas.