#CarDesign

Design School forces considerations outside of a student’s artistic comfort zone: a unique price, demographic, or geography for starters. Just don’t present a pragmatic design based in sociocultural fact: a conventional sedan for the Indian market–isolating the wealthy from their hired help and their untouchable luggage—was a fantastically stupid mistake. Cultural and profit-minded relevance aside, that’s the not-so-secret secret I’ve mentioned before in this series. Cars are made under a litany of profit-minded constraints, no matter what they may teach in design school.

And some thrive in their design constraints.

Car Design college was a wake-up call for this auto-obsessed kid: it festered with two-faced people. There are bastard-coated souls smiling to your face, stabbing you in the back during Portfolio Review. Or friends that pity you, being your crutch via white lies and false kindness. Bad news, especially for a Lincoln-Mercury fanboi saddened by how the MKZ became as two-faced as the industry that spawned it.

I enjoy highlighting automotive design, yet cars aren’t everything: architecture happens. So let’s combine ’em for the world of automotive retailing.

Dodge Charger

They say that you don’t regret the things you do as much as you regret the things don’t do. I hope the auto manufacturers are listening, because when I look at so many of the fantastic looking four door sedans on the market today, I feel a sense of regret for what they aren’t doing, namely making two door coupes. I know there are financial considerations, probably tens of millions of dollars worth, at work behind the scenes. I understand, too, that there are likely to be engineering challenges and any number of other issues that a simple layman like myself can never really understand, but the fact that there are no really cool coupe versions of today’s hot sedans gnaws at me.

Thank God for artists like Casey Shain, a man of considerable talent who, like many of us, believes that today’s cars can be better.

My first semester’s Automotive Design class (an elective, taught on a Saturday no less) at CCS was taught by a cool, laid back dude. But he’d get unhinged when his students drew static looking wheels: his beef was four spoke wheels. They are impossible to make “cool”, unless you own a Scion xBox or a Nissan Cube. But can you have a cool wheel that’s not your average spoke-y affair? Welcome to the Hexagon wheel.