#CammyCorrigan

Everyone loves an underdog story and none are greater than Ford’s. Their stock price went from $1 per share to nearly $12, they’re churning out good cars. their quality & reliability are increasing by the award. Yes, Ford is currently the golden boy of the car world. But what comes after pride?

Over the next few years, life in the UK is going to be pretty – austere. The Centre-Right government has been in power barely a month, and already they’ve slashed the budget by £6.2 billion. That was just the scalpel, wait till the axe comes. So, with a possible second recession in the offing, it’s time for some good news. And here it is…

A year ago I reported how Renault was using French Government money in exchange for keeping jobs in France. Then Renault landed themselves in trouble when Renault wanted to transfer production of the Clio to Turkey and the French Government made their feelings quite clear. Then they started slagging other low cost countries off. Now it appears Renault are at it again, only this time they may succeed.

As you remember, Susan “If you know what I’m good for, answers on a postcard, please” Docherty got canned from her job of Sales and Marketing of U.S Operations, to make room for Joel Ewanick. Back then, many thought it was only a matter of time before ol’ Doperty (see what I did there?) got the ol’ heave ho from GM CEO Eddie Whitacre. Unfortunately, it seems someone still likes her (again, answers on a postcard, please) and she’s now landed another gig at GM. Only this time, they’ve let her loose on the golden goose (hey, see what I d….never mind).

The Euro and the UK Pound go into a tailspin. Greece requires a bailout. Spain & Portugal could be next on the default list. The economy is in tatters. The car market is shrinking. The government announces spending cuts, on top of people’s reluctance to spend. On this dire backdrop, does it surprise you that workers at the Vauxhall plants (they’re actually Opel plants re-badged “Vauxhall”) have chosen to accept a pay freeze in return for job security? The Times of the UK reports that the 3200+ workers located in the UK are close to agreeing to a 2 year pay freeze. Union officials in the UK believe that the pay freeze is an acceptable hit to take in return for job security. They also believe that when it comes to the union vote, it will be passed through with little complaints. There is of course one slight flaw in the plan….

The other day I heard a saying which I think is rather apt for this article:

“You can shear a sheep many times, but you can only skin it once”. Except in this article the “shear” is “fleecing” and the sheep is “Daimler.” Bah, bah, bah. Firstly, the U.S Government did a little shakedown of Daimler to the tune of $185 million. When that succeeded, our friends in Russia decided to check this gold mine for any left over deposits. Word spread of them thar gold in Sindelfingen. Incoming golddiggers! Forexyard (via Reuters) reports that Egyptian authorities are going to investigate the matter in relation to bribery in Egypt.

Yes, in Egypt.

Now that the Conservatives (with the help of the Liberal Democrats) have come to power in the UK, the Conservatives are going to push forward their plans for a reduction in the UK deficit (i.e savage cuts). Now, while I agree in the long term, this will be good for the UK, in the short term, it will cause higher unemployment and severe “belt tightening”. The UK isn’t the only country with this frame of thinking. Only today, the Spanish government has announced deep budget cuts in order to reduce their deficit and to prevent markets from thinking of them as the next “Greece”. So, with the UK and Spain making these budget cuts, the Euro looking unsteady and Greece still not convincing markets, what else could make Europe stare at another recession? That’s right, a possible trade war.

A couple of weeks ago, I wrote about how the world largest “ democracy” is being built up to a global small car hub. It seems the car world has even bigger plans for the Asian tiger cub. Business Week reports that Renault is planning to double the number of parts it gets from India. Sudhir Rao, COO of Renault’s India unit says that Renault will buy about €250m ($317m) worth of parts from the Indian subsidiary. Renault isn’t the only company that is looking to India for cost savings. Naturally, where Renault goes, Nissan follows. But Fiat and Ford are also interesting in using Indian parts.

Hyundai is riding high. They’re being thought of in the same vein as Honda in terms of quality, the same as Ford in terms of value and the same as Toyota in terms of reliability. So what could be left for Hyundai to do? They want you to think of them as a …

Give up? The answer is that they’re giving South Korea a headache. OK, let’s go back a bit. The Korea Times reports that something funny is happening to the South Korean car market. Effectively, for years, the South Korean car market used to be closed off to foreign competition, thus, keeping domestic production and sales high. The market for foreign was only for the exclusively rich who didn’t mind paying the tariffs. But now, even the proletariat is getting in on the act. In spite of a global slump in the market, the Korea Automobile Importers and Distributors Association (KAIDA) reports that foreign imports rose, month on month, by 51.1 percent, to 7,208 units in April. Still a drop in the water: Korea makes 3.5m cars in a good year, of which 2.5m are exported. But it’s a start.

Within the Renault-Nissan alliance, Carlos Ghosn must have felt like he was the king. He and Louis Schweitzer were the architects of the fourth largest car making entity in the world. Then the Board of Directors chopped his legs out by vetoing his deal with Roger Penske to supply Saturn with Renault cars and, suddenly, Carlos Ghosn had a very sharp lesson. In the Renault-Nissan alliance, no-one is too big to fail. So when it came to his re-election as CEO, no-one thought it was a cut and dried affair. Well, on Thursday the 29/04/2010, Mr Ghosn received his second term at Renault. And he set out some targets to show the BoD he means business.

Reuters reports that over his next 4 year term, Ghosn envisions the following:

The one thing I love about the car industry it its ironic sense of humour. Remember the four dead brands of GM? Who’d have thought SAAB would be the last man standing? When Ford was trading at $1 a share and their stock was labelled “Junk” status, who’s have thought they’d be where they are now? Now, I can’t speak for the rest of the B&B, but I’m, personally, sick of this UA business with Toyota. I’ve been rather sceptical from the start and very little has happened to change my mind. However, the God of Irony is still working in the car industry and whilst I was grazing the internet today, I came across this belter: Unintended deceleration.

A few weeks ago, I wrote about how cynical I was becoming about the sudden SUA syndrome with Toyota and how I found it amazing how quite a lot of these cases involve our more “mature” members of society. I used the story of Miss Myrna Marseilles, 76, who crashed her 2009 Toyota Camry (which was fixed the under the recall program), into the wall of a YMCA.

I inferred in the article that this was simply a case of driver error and nothing more and some people agreed with me. Peregrine Falcon bet $20 that this was down to pedal confusion. 210delray reckoned it had “all the elements of pedal misapplication”. Well, Peregrine Falcon, if anyone took you up on that bet, it’s time to collect. We were right.