#CES2018

Fisker, now called Fisker, Inc. after the company Henrik Fisker originally created fell into bankruptcy, is going after the luxury EV market for a second time. Don’t let past money troubles worry you too much, though. Even Henry Ford filed for bankruptcy twice before forming the company that build the Model T.

Instead, let your fears stem from the questionable build quality of the Fisker Karma, which faltered on the market in 2012. Because the new model, dubbed the EMotion, appears to be a rehash of the old formula with its ambitions set much higher. Offering self-driving abilities, an impressive electric range, an extravagant design, and some of the market’s most desirable infotainment functions, the EMotion is either a trumped-up prototype or the absolute pinnacle of electric luxury sedans.

On Sunday at CES, Chinese-backed car startup Byton officially unveiled its first drivable prototype. The all-electric crossover, dubbed the SIV, arrived with its dashboard-encompassing touchscreen intact. Byton says the car will be available near the end of 2019 with the 49-inch “shared-experience” display, touchscreen steering wheel, Amazon’s Alexa, and Level 3 autonomy.

Despite a demo video featuring some cringe-worthy acting, Byton’s unveiling went off without a hitch. The company even released footage of the SIV putting around a parking lot a day early to prove that it had, in fact, build a functional prototype. But it’s promising quite a bit on a relatively narrow timeline, and we’ve seen how poorly that can play out for a Chinese-backed EV startup.

Even though automotive trade shows are becoming more tech-focused, its still a difficult environment for a fledgling carmaker to break into. That’s one reason the Consumer Electronics Show, now just called “CES,” has hosted so many Chinese startups these last few years. One of the newest is the e-car manufacturer Byton, formerly known as Future Mobility.

While Byton sounds more like the name of a vehicle than a brand — especially since it was, two months earlier — it’s infinitely better than mashing two of the auto industry’s most-popular buzzwords together and pretending it means something. The company was also wise to get away from any moniker that might allow the public to confuse it with Faraday Future.

However, adopting the name of its singular model means Byton had to come up with something new for the vehicle scheduled to make its world debut at CES next week. Now dubbed the SIV (smart intuitive vehicle), the Chinese-brand is promising a “next generation smart device” that is “uniquely built for the coming era of truly shared, smart mobility and autonomous driving.”