Holy Crap, Borgward Has Another Car Planned

Last year, we told you about defunct Borgward rising from the ashes to sell in Germany and China a Porsche-Buick three-row lovechild starting in 2017.

Now it appears that the automaker with a name that only the Swedish Chef from “The Muppets” could love has something else to show in Geneva.

The automaker announced Tuesday that it had “more than a world premiere” scheduled for Feb. 29 ahead of the Geneva International Motor Show.

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Borgward Reborn As Bizarre Buick-Porsche Lovechild, Apparently

Long-defunct German automaker Borgward has a new life in China if you couldn’t already tell by the photos. The automaker released images of its first new car — since I dunno, the Eisenhower administration? — and it looks destined for the land where rules for intellectual property are much more relaxed than public demonstration.

Buick business up front, Porsche party in the back.

The Borgward BX 7 is a five- or seven-seater crossover with a 2-liter, turbocharged four that will be produced in China, according to German site AutoBild. The fledgling German automaker is backed by Chinese truck maker Foton who says the carmaker could eventually sell 500,000 cars annually.

The Borgward BX 7 will go on sale first in China, then in Germany by 2017, according to the report.

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  • James Jones The only thing that concerns ,me is a government-mandated back door--you get in and your car drives you to the police station where yo are arrested for crimes against the state, or "you can't drive because we must achieve our energy conservation goals". Not to mention that once there's a back door, any sufficiently smart person can use it--you can't create a back door only usable by those whose hearts are true. So then there'd be the risk of someone telling my self-driving car to drive off the side of a mountain/into a river/etc.
  • 3-On-The-Tree Jeff I also have a 1980 Suzuki GS1000G I rode during college and it was a lot of fun. My other bike was a 1977 Suzuki GT 750 2 stroke. My post army retirement time will be restoring those old bikes next to the 02 Hayabusa, 05 Suzuki Vstrom and klr 650. I love riding but at much reduced speeds nowadays. I got it out of my system as a young flight Lieutenant.
  • Canam23 I really like the Rivian, but no matter what it's payload is, it will be completely weighed down by smugness if they team up with Apple.
  • Fed65767768 Good Christ, no.CP.
  • Kwik_Shift_Pro4X The main advice I've heard is to stay away from the BMW engine.