Holy Crap, Borgward Has Another Car Planned

Last year, we told you about defunct Borgward rising from the ashes to sell in Germany and China a Porsche-Buick three-row lovechild starting in 2017.

Now it appears that the automaker with a name that only the Swedish Chef from “The Muppets” could love has something else to show in Geneva.

The automaker announced Tuesday that it had “more than a world premiere” scheduled for Feb. 29 ahead of the Geneva International Motor Show.

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Borgward Reborn As Bizarre Buick-Porsche Lovechild, Apparently

Long-defunct German automaker Borgward has a new life in China if you couldn’t already tell by the photos. The automaker released images of its first new car — since I dunno, the Eisenhower administration? — and it looks destined for the land where rules for intellectual property are much more relaxed than public demonstration.

Buick business up front, Porsche party in the back.

The Borgward BX 7 is a five- or seven-seater crossover with a 2-liter, turbocharged four that will be produced in China, according to German site AutoBild. The fledgling German automaker is backed by Chinese truck maker Foton who says the carmaker could eventually sell 500,000 cars annually.

The Borgward BX 7 will go on sale first in China, then in Germany by 2017, according to the report.

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  • Analoggrotto EV9 sales are rivalling the Grand Highlander's and this is a super high eATP vehicle with awesome MSRPs. Toyota will need to do more than compete with a brand who has major equity and support from the automotive journalism community. The 3 row game belongs to HMC with the Telluride commanding major marketshare leaps this year even in it's 5th hallowed year of ultra competitive sales.
  • Analoggrotto Probably drives better than Cprescott
  • Doug brockman I havent tried the Honda but my 2023 RAV4 is great. I had a model 20 years ago which. Was way too little
  • Master Baiter The picture is of a hydrogen fuel cell vehicle.
  • SCE to AUX SAE Level 2 autonomy requires the driver to be the monitor, nothing more.That's the problem, and Tesla complies with this requirement.