Hyundai rolled out the 2022 Kona N yesterday at its N Day, a digital showcase for the N brand. The latest N brand inclusion, Hyundai’s N and N Line will grow to 18 models through 2022. Hyundai expresses its ambition for the brand with the tagline ‘Never just drive’.
As we told you last week, the Alfa Romeo brand’s near-term future contains far less excitement than initially thought. In Fiat Chrysler’s third-quarter earnings report, the automaker revealed a severely pared-down product portfolio for the struggling Italian brand. Gone are plans for a new 8C and GTV.
As the product picture becomes clear, it seems Alfa has even fewer items to dole out than once believed — which might be just the thing for a brand that’s struggling to leave the launch pad.
Like most brands focused on smaller vehicles, Mini is not faring particularly well in the United States and dealers have grown annoyed. Some have even decided to take BMW to court over its handling of the brand, including one owned by former Mini dealer council chair David Peterson.
The allegations? BMW of North America breached its dealership agreement by failing to effectively promote and develop the Mini brand as promised.
Deciding whether or not BMW is truly at fault should prove exceedingly difficult. But Mini is clearly struggling. Over a third of its annual volume goes to the Countryman — its only crossover model. The rest of its sales are broken up between the numerous variations of its iconic small car, which isn’t occupying the “hot segment” at present. With a not-so-diverse lineup and MSRPs better suited to larger vehicles, Mini’s annual sales have been dwindling since 2013 and failed to surpass 45,000 U.S. deliveries in 2018. Unfortunately, 2019 is already on track to be markedly worse.
After posting sales gains that most automakers would sell their souls for, Jeep’s skyrocketing climb hit the upper limits of the atmosphere in September, with sales dropping by 3 percent compared to the same month a year ago.
Maybe the Jeep brand isn’t bigger than Jesus. With the new vehicle market cooling off and two of its oldest — but still strong-selling — models being pared down to one, Jeep needs to branch out to keep the momentum going.
It has products up its sleeve — a Wrangler pickup and $140,000 luxo-ute to name a couple — and has factories planned for developing nations everywhere, but Jeep could reap a sales reward if it stopped screwing up in one obvious but overlooked market.
Buick is tossing the keys to prospective customers for sleepovers in their driveways as part of a brand-building exercise the automaker says isn’t meant to sell cars immediately.
According to Automotive News, the program — dubbed “24 Hours of Happiness” — gives customers the chance to live with a Buick vehicle for 24 hours starting this coming Wednesday.
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- Daniel J Until we get a significant charging infrastructure and change times get under 10 minutes, yes
- Mike I own 2 gm 6.2 vehicles. They are great. I do buy alot of gas. However, I would not want the same vehicles if they were v6's. Jusy my opinion. I believe that manufacturers need to offer engine options for the customer. The market will speak on what the consumer wants.For example, I dont see the issue with offering a silverado with 4cyl , 6 cyl, 5.3 v8, 6.2 v8, diesel options. The manufacturer will charge accordingly.
- Mike What percentage of people who buy plug in hybrids stop charging them daily after a few months? Also, what portion of the phev sales are due to the fact that the incentives made them a cheaper lease than the gas only model? (Im thinking of the wrangler 4xe). I wish there was a way to dig into the numbers deeper.
- CEastwood If it wasn't for the senior property tax freeze in NJ I might complain about this raising my property taxes since most of that tax goes to the schools . I'm not totally against EVs , but since I don't drive huge miles and like to maintain my own vehicles they are not practical especially since I keep a new vehicle long term and nobody has of yet run into the cost of replacing the battery on an EV .
- Aquaticko Problem with PHEV is that, like EVs, they still require a behavioral change over ICE/HEV cars to be worth their expense and abate emissions (whichever is your goal). Studies in the past have shown that a lot of PHEV drivers don't regularly plug-in, meaning they're just less-efficient HEVs.I'm left to wonder how big a battery a regular HEV could have without needing to be a PHEV.