2022 Hyundai Kona N Unwrapped

Hyundai rolled out the 2022 Kona N yesterday at its N Day, a digital showcase for the N brand. The latest N brand inclusion, Hyundai’s N and N Line will grow to 18 models through 2022. Hyundai expresses its ambition for the brand with the tagline ‘Never just drive’.

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Sustainability: Manley and Alfa Romeo Think Small

As we told you last week, the Alfa Romeo brand’s near-term future contains far less excitement than initially thought. In Fiat Chrysler’s third-quarter earnings report, the automaker revealed a severely pared-down product portfolio for the struggling Italian brand. Gone are plans for a new 8C and GTV.

As the product picture becomes clear, it seems Alfa has even fewer items to dole out than once believed — which might be just the thing for a brand that’s struggling to leave the launch pad.

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BMW Being Sued Over Perceived Failure to Build Up Mini Brand

Like most brands focused on smaller vehicles, Mini is not faring particularly well in the United States and dealers have grown annoyed. Some have even decided to take BMW to court over its handling of the brand, including one owned by former Mini dealer council chair David Peterson.

The allegations? BMW of North America breached its dealership agreement by failing to effectively promote and develop the Mini brand as promised.

Deciding whether or not BMW is truly at fault should prove exceedingly difficult. But Mini is clearly struggling. Over a third of its annual volume goes to the Countryman — its only crossover model. The rest of its sales are broken up between the numerous variations of its iconic small car, which isn’t occupying the “hot segment” at present. With a not-so-diverse lineup and MSRPs better suited to larger vehicles, Mini’s annual sales have been dwindling since 2013 and failed to surpass 45,000 U.S. deliveries in 2018. Unfortunately, 2019 is already on track to be markedly worse.

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Jeep, No Longer Unstoppable, Wants to Fix Its Game in an Overlooked Market

After posting sales gains that most automakers would sell their souls for, Jeep’s skyrocketing climb hit the upper limits of the atmosphere in September, with sales dropping by 3 percent compared to the same month a year ago.

Maybe the Jeep brand isn’t bigger than Jesus. With the new vehicle market cooling off and two of its oldest — but still strong-selling — models being pared down to one, Jeep needs to branch out to keep the momentum going.

It has products up its sleeve — a Wrangler pickup and $140,000 luxo-ute to name a couple — and has factories planned for developing nations everywhere, but Jeep could reap a sales reward if it stopped screwing up in one obvious but overlooked market.

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Buick Offering 24-Hour Test Drives To Build Brand, Not Sell Cars

Buick is tossing the keys to prospective customers for sleepovers in their driveways as part of a brand-building exercise the automaker says isn’t meant to sell cars immediately.

According to Automotive News, the program — dubbed “24 Hours of Happiness” — gives customers the chance to live with a Buick vehicle for 24 hours starting this coming Wednesday.

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  • Bobbysirhan After massive bus fire, CT pulls electric fleet from service (middletownpress.com)At least they're following the science.
  • SPPPP I got a kick out of the three paragraphs beginning with "As a reminder..." and ending with "straight(ish) line". In no small part because they showed up twice in the article. As I scrolled past the next picture, I was gleefully excited to see if they would show up a third time. But no, the rest of the article continued as normal. Competent though it was, the magic was gone.
  • SPPPP Just an observation - at $1.66 billion for a target 1,800 buses, that's $922,222.22 per bus. I know they will need chargers, but still ... doesn't that seem pretty un-ambitious? Couldn't they put more than 20,000 Ford E-transit electric vans on the streets for the same price?
  • Kosmo The power figures for the 3.0 diesel are impressive, especially compared to the 3.0 diesel in our 2007 Sprinter.(Ralph Nader enters room) How do those STEEL bumpers affect crash safety?
  • Kosmo Magnum Wagon reboot would be the schizzle!