TTAC News Round-Up: China Brings Long-Dead German Automaker Back From the Grave

Although it would been cheaper to build elsewhere, the Chinese-resurrected Borgward has opted to return to its hometown of Bremen for its new factory. Not only is the Germany company back after a half-century absence, China is also giving it a proper homecoming.

That, time is running out for Ford as union strike date nears, Toyota invests in a future of needing fewer cars, and Alfa’s Giulia is changing shape… after the break!

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Holy Crap, Borgward Has Another Car Planned

Last year, we told you about defunct Borgward rising from the ashes to sell in Germany and China a Porsche-Buick three-row lovechild starting in 2017.

Now it appears that the automaker with a name that only the Swedish Chef from “The Muppets” could love has something else to show in Geneva.

The automaker announced Tuesday that it had “more than a world premiere” scheduled for Feb. 29 ahead of the Geneva International Motor Show.

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Borgward Reborn As Bizarre Buick-Porsche Lovechild, Apparently

Long-defunct German automaker Borgward has a new life in China if you couldn’t already tell by the photos. The automaker released images of its first new car — since I dunno, the Eisenhower administration? — and it looks destined for the land where rules for intellectual property are much more relaxed than public demonstration.

Buick business up front, Porsche party in the back.

The Borgward BX 7 is a five- or seven-seater crossover with a 2-liter, turbocharged four that will be produced in China, according to German site AutoBild. The fledgling German automaker is backed by Chinese truck maker Foton who says the carmaker could eventually sell 500,000 cars annually.

The Borgward BX 7 will go on sale first in China, then in Germany by 2017, according to the report.

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Reborn Borgward Hires Walker As CEO, Debuting New Model In Frankfurt

Fifty-four years ago, German automaker Borgward’s sun set. With former Daimler exec Ulrich Walker at the helm of the revival, its sun may yet rise again.

Prior to becoming Borgward’s CEO, Walker was in charge of Daimler’s China operations for the Mercedes-Benz brand, USA Today reports, as well as CEO of smart between 2004 and 2006.

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  • Dartdude The bottom line is that in the new America coming the elites don't want you and me to own cars. They are going to make building cars so expensive that the will only be for the very rich and connected. You will eat bugs and ride the bus and live in a 500sq-ft. apartment and like it. HUD wants to quit giving federal for any development for single family homes and don't be surprised that FHA aren't going to give loans for single family homes in the very near future.
  • Ravenuer The rear view of the Eldo coupe makes it look fat!
  • FreedMike This is before Cadillac styling went full scale nutty...and not particularly attractive, in my opinion.
  • JTiberius1701 Middle of April here in NE Ohio. And that can still be shaky. Also on my Fiesta ST, I use Michelin Pilot Sport A/S tires for the winter and Bridgestone Potenza for my summer tires. No issues at all.
  • TCowner We've had a 64.5 Mustang in the family for the past 40 years. It is all original, Rangoon Red coupe with 289 (one of the first instead of the 260), Rally Pac, 4-speed, factory air, every option. Always gets smiles and thumbs ups.