#BonusCash

Ram announced pricing today for its snazzy new 1500 pickup and, while the relentless upward march of MRSPs continues unabated, starting prices may not have risen as much as you may think.

Critically, Ram also saw fit to release the costs for upgrading to their intriguing eTorque Hemi, a power team that promises the trucker’s holy grail – extra low-end grunt for hauling and increased fuel economy on the highway.

Hewing to another law of retailing, while base prices for the 2019 model haven’t moved the needle significantly from last year’s sticker, 2018 models now enjoy large rebates in some markets.