#BobFerguson

As Cadillac introduces the all-new 2015 Escalade body-on-frame SUV, the luxury marque is considering extending the Escalade brand to include a large crossover that would slot in between the full size ‘Slade and the midsize SRX CUV. “I think there’s a lot of equity in Escalade,” Bob Ferguson, senior vice president of global Cadillac, told Automotive News at the NYC reveal of the revamped SUV, “I’d like to explore the notion of other vehicles that would carry that brand name.”

Watching the live streaming video of Cadillac’s reveal of the all-new larger and lighter 2014 CTS last night in New York City, something GM Vice President Global Cadillac Bob Ferguson said caught my ear, about Cadillac tripling its sales over the next three years. That’s quite an improvement, so after the event I watched the recorded video and now that I’ve listened to Ferguson’s remarks a few times, and even transcribed it, I’m not sure exactly what he meant. From the context, really the word “and”, it’s hard for me to tell if he was talking about tripling Cadillac’s sales in China, currently the world’s largest market for luxury cars or if he meant overall, globally. Let me know what you think, the transcript is after the break.

Reports out of the Ren Cen state that departed Chief Marketing Officer Joel Ewanick’s position won’t be filled. Instead, CEO Dan Akerson will delegate those responsibilities to the global heads of Chevrolet and Cadillac.