Ewanick's Position At GM Won't Be Filled
October 15th, 2012 2:46 PM
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Reports out of the Ren Cen state that departed Chief Marketing Officer Joel Ewanick’s position won’t be filled. Instead, CEO Dan Akerson will delegate those responsibilities to the global heads of Chevrolet and Cadillac.
GM recently hired Bob Ferguson, a former telecom exec and GM lobbyist, to run Cadillac. According to GM, Ferguson is responsible “.. .for growth of the Cadillac brand…marketing, sales, service — the whole retail experience.” Akerson has come under fire for appointing a lobbyist to a post that is traditionally meant for “car guys”, and the search for a Chevrolet equivalent is apparently open to candidates outside the company as well as current GM employees.
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I was one who hollered over the promotion of Ferguson to the Cadillac slot, but... I keep thinking there must be something more to this that we're all missing. From all I've heard, Cadillac's revival is really important to Akerson personally. Maybe Ferguson just happens to get Akerson's vision for the brand better than any of the more obvious alternatives? I dunno. But there's gotta be something. Oh, and: Akerson isn't a fool. In over his head at times, maybe, though he has come a long long way. But not a fool, not at all.
Sounds like Akerson is making it up as he goes along.
Hate that gold Chevy emblem.Honestly,its all I could focus on.Until that's resolved,shaving the marketing budget is a moneysaver.
No matter how good the product is, General Mismanagement will ALWAYS find a way to screw things up...