Subaru BRZ Final Edition: Last Nail in the Coffin?

While Toyota and Subaru are officially developing a new generation of the 86/BRZ, neither model from the current generation looks long for this world. The Toyobaru twins’ placement as an affordable sports car meant volumes were never going to be stellar but the last few years have been particularly unkind. Inside the United States (the duo’s strongest market), the Toyota half of the pair hasn’t managed to break 10,000 deliveries since 2016 — something the BRZ has never achieved. Last year, Toyota’s coupe was sitting at just 3,398 units while the Subaru only sold 2,334.

But the final nail in their coffin could be the new special edition that’s coming out of Europe. Subaru is introducing the conclusive-sounding “Final Edition” of the BRZ for Germany.

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  • Mgh57 Doesn't seem like this tech is ready for prime time.
  • Nathan The Ram is the most boring looking of the full size trucks, kind of like a Tundra.If they cancel the Ram Classic, I hope a full resign makes the Ram at least look interesting.
  • DJB1 I'll be all for it when it has a proven safety record. I have an awesome life and a lot to live for, so right now I'm not putting that in the hands of overconfident tech-bros.
  • Mgh57 I had to read the article because I had had no idea what the headline meant. I've never seen this in the Northeast. Don't understand the point. Doesn't seen efficient aerodynamically
  • MaintenanceCosts Depends on the record of the company developing them. If it’s got a record of prioritizing safety over years of development, I’ll be fine with it, and I’ll expect it to be less risky than typical idiot human drivers. If it’s a “move fast and break sh!t” outfit like Tesla or Uber, no way.