Subaru BRZ Final Edition: Last Nail in the Coffin?

Matt Posky
by Matt Posky
subaru brz final edition last nail in the coffin

While Toyota and Subaru are officially developing a new generation of the 86/BRZ, neither model from the current generation looks long for this world. The Toyobaru twins’ placement as an affordable sports car meant volumes were never going to be stellar but the last few years have been particularly unkind. Inside the United States (the duo’s strongest market), the Toyota half of the pair hasn’t managed to break 10,000 deliveries since 2016 — something the BRZ has never achieved. Last year, Toyota’s coupe was sitting at just 3,398 units while the Subaru only sold 2,334.

But the final nail in their coffin could be the new special edition that’s coming out of Europe. Subaru is introducing the conclusive-sounding “Final Edition” of the BRZ for Germany.

According to Motor1, the farewell edition is supposed to be limited to just 100 units and priced at a ludicrous €40,270 (about $44,000 USD). Considering the BRZ starts at $28,845 here in the states, you might think that it comes with a new engine or something. But you’d be disappointed if you did.

The car’s 2.0-liter boxer continues to produce a meager 205 horsepower and 156 pound-feet of torque. Despite being sufficient for backroad driving pleasure, many have criticized the models for being underpowered. While the previous stock response was to remind them that the vehicles were never intended for the drag strip, that argument seems less relevant now. Toyota’s introduction of the 4-cylinder Supra seems to suggest the brand already has something to satiate enthusiasts that liked the agile Toyobaru concept but wanted a juicier power band.

So what exactly are Europeans getting for this $44,000 swan song?

Subaru says it’s offering the BRZ unique 17-inch wheels, painted brake calipers, some exterior garnish to denote its limited status and new Sachs dampers. Paint is limited to the standard Crystal Black Silica or optional Blue Pearl. Inside, the car has embraced premium materials — resulting in black-and-blue seats that use both leather and Alcantara. Contrasting blue stitching is also applied liberally throughout the cabin with Subaru installing a few more Final Edition placards.

If you’re curious as to what that looks like, so were we. Unfortunately, Subaru only bothered to release a single exterior image to stimulate our appetites (failing miserably). We suppose that collective lack of enthusiasm says as much about the model’s future as anything else. For now, the Final Edition is a German exclusive but we’d wager it’s only a matter of time before other markets start hinting at discontinuing both the Subaru BRZ and Toyota 86. Though the cars’ absence may only be temporary; both companies confirmed the joint development of their offspring in November.

Despite presumably being nowhere near the final stages of that process, Toyota engineers have already said the new model will be better to drive than the Supra. Benchmarks like that will undoubtedly encourage us to monitor its progress but we’re not ready to believe everything we’ve been told. Future Toyobaru models could easily find themselves perpetually trapped in development.

[Image: Subaru]

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  • Northeaster Northeaster on Mar 18, 2020

    Growing up in a very small town in flyover country, there's not a chance in hell I'd forget seeing my first XKE. Or actually driving one owned by a friend in the middle of a restoration during the late 80's. Damn slow synchronizers...

  • Xidex Xidex on Mar 23, 2020

    as a kid it was any kind of mustang fastback (65 to 70) especially the 67/68 style. I had no idea who made it, never knew what a ford, gm or dodge was but loved the fastback mustang, guess i would sort go a bit nuts when we passed one on the street lol, when i hit 16 and a license i passed a 70 fastback for sale on the side of the road in rough shape, bought it and completely restored it. still love them today !

  • Dukeisduke Why the hell doesn't Farley just resign? Why hasn't Bill Ford fired him? I lay all this at Farley's feet.
  • Dukeisduke I tried watching the livestream (I'm a MT+ subscriber), but after 15 minutes of jawing by the presenters, I got bored and turned it off. I may watch it this weekend, when I can fast forward through that stuff, to get to the reveal.
  • Dukeisduke Electric power steering, I assume. First-gen Chevy Cruzes can suffer from similar issues, usually traceable to a flaky battery negative cable, a $10 OEM part. Weird, huh?
  • Kwik_Shift Once 15 Minute Cities start to be rolled out, you won't be far enough away from home to worry about range anxiety.
  • Bobbysirhan I'd like to look at all of the numbers. The eager sheep don't seem too upset about the $1,800 delta over home charging, suggesting that the total cost is truly obscene. Even spending Biden bucks, I don't need $1,800 of them to buy enough gasoline to cover 15,000 miles a year. Aren't expensive EVs supposed to make up for their initial expense, planet raping resource requirements, and the child slaves in the cobalt mines by saving money on energy? Stupid is as stupid does.