When Sir Thomas More coined the term “utopia,” he lifted two words from Ancient Greek that roughly translate into “not a place.” Turns out people from the 16th century still understood satire, perhaps better than we do today. After all, we are the ones operating under the assumption that we can remap society in order to build consequence-free transportation network without a shred of humor to keep us grounded.
We may not need satire in this instance, however. A new study published in the American Journal of Public Health asks questions about how just effectively the shift to autonomy will benefit society as a whole. Industry leaders have broadly framed the shift toward self-driving as kicking down the door to an idyllic universe where no one wants for transportation, with autonomous taxis serving as the first wave of this planned paradise. The reality may be vastly different that what’s being sold, however.
The alliance consisting of Nissan, Renault, and Mitsubishi Motors is currently searching for partners for a plunge into the robo-taxi business. While chairman Carlos Ghosn claims mobility will never replace traditional ownership, he acknowledges the need to explore other avenues to remain competitive.
“A lot of people think this is substitution. It’s not — it’s addition,” Ghosn said in November. “The traditional business of building cars and selling cars and owning cars is going to continue.”
However, the supplemental businesses aren’t going off half-cocked. Ogi Redzic, Alliance senior vice president, has said he’s personally overseeing about 1,000 employees tasked with developing connectivity services for the automotive group and intends to announce the partners for the new autonomous cab service in the coming months.