#AutomotiveRivals

For the first time since American muscle returned to the assembly line in earnest, Dodge’s Challenger has managed to outsell both the Ford Mustang and Chevrolet Camaro inside the United States. Though Mopar fans might point out that Dodge would win every year if we bothered to include Charger sales in the headcount or were more precise when making determinations about what constitutes a muscle vs pony car.

Regardless of semantics, the Big Three have their performance icons and the Challenger has taken the two-door sales crown for the first time in modern history. Sadly, it was less about Dodge making inroads with new customers than it was about the other brands flubbing things. Performance vehicles aimed at the middle class are presently experiencing a rough patch, with the Challenger having lost the least amount of ground in the last decade.

Earlier today, I gave you my take on how Jeep should fight off the challenge posed to the Wrangler from the new Ford Bronco.

Now it’s your turn.

The new Ford Bronco is here. It got glowing reviews from most of the automotive media this week, and while I’d like to think our review was fairly balanced, it tilted positive. The rig is pretty good. Jeep and its Wrangler need to fight back.

How?

Waymo, the autonomous automotive firm owned by Google parent Alphabet, and Uber’s chief ride-hailing rival Lyft have entered into a self-driving partnership — seemingly to do little more than stick it to Big U.

Lyft is already in a partnership with General Motors to produce computer-controlled Chevrolet test vehicles in 2018, while Waymo has a deal with Fiat Chrysler to use the Pacifica as its primary R&D platform. It’s difficult to parse out what the two can offer each other beyond a mutual hatred for Uber. Business partnerships can rarely be distilled down to a disdain of a third party but, in this instance, that certainly makes the most sense.

Despite being involved in litigations with Waymo that could result in a total shutdown of its autonomous development efforts, Uber has the largest ride-sharing fleet of any company and is positioned near the front of the self-driving race. Meanwhile, Lyft has only just entered the self-driving arena.