#AutoMobilityLA

Hyundai Motor Company has revealed teaser images of the Ioniq SEVEN, an all-electric SUV concept scheduled to debut at AutoMobility Los Angeles later this month. The model is supposed to preview the automaker’s future design and technology innovation as it transitions toward electric vehicles, potentially previewing the upcoming sport utility vehicle to be added to the brand’s Ioniq lineup. Though it doesn’t resemble the Ioniq 5 all that much and we were under the impression that was the model foreshadowing the brand’s upcoming EVs.

No matter. Hyundai has a lot of uniquely designed models that share just enough to make it apparent that they’re still part of the larger family and most of what we’re seeing of the SEVEN concept is of its comfy, cozy interior. These teasers really make you want to curl up inside the SEVEN with a Tolstoy novel and a blanket to see how long you can get by uninterrupted.

Volvo has decided not to bring any vehicles to AutoMobility LA, the tech-focused preamble to the Los Angeles Auto Show. The reason? The brand says it’s not an auto show, despite the word auto being in the title. Volvo claims the industry is changing and so are the expectations of the people who use them. While this may be true to some extent, many people still expect carmakers to promote their cars and aren’t likely to swayed by mobility jargon or a rotating centerpiece that solidifies Volvo’s narrative.

Earlier this week, we mentioned Volvo’s launch of a social media campaign that includes a photograph of a phone displaying text reading “ this is not a phone.” The gambit effectively built intrigue for the show, but the campaign will continue in LA — resulting in a display featuring “a number of interactive demonstrations of connectivity services, such as in-car delivery, car sharing, [and Volvo’s] vision for autonomous driving.” But no cars.