#AudiA655TFSIE

If the realm of bad — or at least confusing — model naming, no one hits it out of the park quite like Cadillac and Audi. Both automakers, already fond of foisting alphanumeric nameplates on their respective lineups, recently introduced new naming schemes drawn from a model’s individual power output.

Cadillac’s gambit sees a rounded-up three-figure number sourced from a model’s torque figure (in Newton-Meters, amazingly) placed after the model name. Audi, on the other hand, will use double-digit figures pertaining to the range of horsepower output. In other Audi name news, the brand opted to place the “e-tron” label only on fully electric cars, scrapping their use on plug-in hybrids.

And so it became that the new plug-in hybrid A6 does not carry the e-tron name. Instead, people will know it as the Audi A6 55 TFSI e quattro — just not here.