Automakers' China Push Comes With a Risk … of Offending

If you woke up not knowing the Chinese hate “new car” smell, consider yourself a well-informed person now.

Successfully selling a new vehicle in China means having to avoid the many cultural and legal traps specific to that growing market, reports Automotive News.

What works somewhere else might be a massive faux pas for Chinese buyers, meaning one wrong minor detail and an automaker can kiss its expensive international expansion goodbye. That’s a big concern for American automakers eyeing China in the hopes of boosting their global sales.

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GM Denies Car Exports From China, Grows Nose

When Autoblog was invited to one of those hurried and harried press conferences at the Shanghai Auto Show, and asked GM China president Bob Socia about car exports from China to America, they were told:

“It could very well happen. It could very well happen. You know, I’m not sharing any plans with you, but we try to keep open as to what makes sense … We’re open to be doing that. There’s no reason why we can’t be exporting to the States.”

We gave the matter short shrift. We know China-made Honda Fits are in Canada and elsewhere without giving people fits. Also, we have been following GM China’s export activities for many years. GM started exporting the Sail from China in 2010, making it “the first time a world-class automaker will export from China a model it developed in the country,” as the Nikkei said. Actually, it was GM that got China’s heretofore sputtering auto export machine going.

For some folks, like Chris Butler at the Franklin Center’s Watchdog site for Tennessee, GM’s exports from China were new. Butler called GM and asked whether China will become an export base for the General: He reached spokesman Greg Martin, who said:


“There will be no exports of these cars built in China. Cars that are built in China are sold in China.”

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