#Analysts

This won’t be the last prediction you read that erases millions from the United States’ 2020 new vehicle sales tally.

Morgan Stanley now says the rapidly growing COVID-19 pandemic (the World Health Organization declared it one midday Wednesday) will send auto sales tumbling at a far steeper rate than initially forecasted. At the beginning of the year, of course, no one had heard of this illness.

Given what Tesla revealed last night, it seemed appropriate to reference a movie from the early ’80s — an era from which the automaker’s “futuristic” Cybertruck appears to have emerged. Looking like a stainless steel pup tent with a delicatessen counter serving as a dash, the Cybertruck’s Thursday night reveal generated a critical mass of hot takes, resulting in an megaton-level explosion of ridicule heard to the farthest reaches of space.

Perhaps even on Mars.

While the term “half baked” appeared to be one of the more popular descriptors for the vehicle (and may be a contributing factor to the vehicle’s design), market analysts are a sober-minded crowd. Friday morning, they let loose.

Over the last six months, automakers have announced roughly 38,000 job cuts as part of global restructuring efforts. While such things are typically part of the normal ebb and flow of the industry, the ebb could be a prolonged one as manufacturers seek ways to mitigate the high cost of tech and figure out what their businesses should look like in the 21st century.

A litany of other issues are impacting jobs. China’s economy turned out to be less stable than presumed, trade tensions have escalated in practically every major market that builds cars, and most of the developed world appears to be nearly tapped out in terms of sales growth.

As a result, analysts are growing concerned that the layoffs we’ve seen thus far are just the beginning. But they’re not the only ones. Industry insiders are also willing to admit that times are changing — and rather drastically.

As we reported just the other day, analysts are somewhat confused by the continued rise of used car prices to near-record highs, despite a flood of lease returns hitting the market.

This just goes to show you the stupidity of most people who call themselves “analysts.” There’s absolutely no reason to think that used car pricing will go anywhere but up in the near future. If these analysts had ever spent a single day in a used car department at a franchise dealership, they’d understand why. Unfortunately, they haven’t.

But guess what? Your friend Bark has! And I’m here to tell you why this used car bubble isn’t going to pop any time soon.

Detroit’s triumvirate of General Motors, Chrysler and Ford are on pace to gain market share at home against their European and Asian competitors when the final numbers for 2013 are released later today, thanks to American consumers finding the Detroit Three’s offerings more attractive than what the competition has to offer.

With full sales numbers reported for July, TTAC is proud to announce its first-ever auto analyst grades [analyst estimates via Bloomberg]. For now we’re simply grading SAAR projections, but we’ve included OEM projections where applicable, for your own comparison. For July, the top-rated analyst was Edmunds.com’s Jessica Caldwell, whose SAAR prediction was an uncanny .5% off the actual number. Congratulations to Jessica and the Edmunds team, as well as our other A-rated analysts, Rod Lache of Deutsche Bank and Peter Nesvold of Jefferies (who squeaked in with an A-). Hit the jump to see how we calculated our grades.