Cadillac recently made the choice to suspend its vehicle subscription service, claiming the operation hit some costly roadblocks. That’s been our beef with most subscription programs as well, only on the consumer side of the coin. Customers typically end up paying significantly more for access to a fleet of vehicles that, individually, would have been much cheaper to simply buy or lease. Still, the intended draw isn’t saving money, it’s convenience — most subscription services allow customers to swap between select models on the fly, baking in both insurance and maintenance fees.
While these subscription services have been limited to premium nameplates thus far, Toyota wants to try its hand and see how things play out for a mainstream manufacturer.
BMW is trimming some of the fat off its car subscription program after the media collectively realized that paying twice what you would on an average lease didn’t constitute a good deal. Frankly, most car subscription services that exist right now are an incredibly poor value. Bavarian Motor Works was the rule, not the exception.
However, most of these programs are in their infancy and cater to wealthier individuals who get a kick out pestering automakers to submit to their whims by occasionally delivering a new vehicle. It was presumed that those lofty fees would come down as competition ramped up and mainstream automakers entered the fray. That, along with some public criticism of the subscription model, seems to be helping push automakers away from astronomical prices.
That’s not to say the German manufacturer is suddenly offering a bargain alternative to leasing. But if you love the idea of having a car for every occasion and don’t want to deal with insurance agents, Access by BMW has become more affordable.
Automakers are trying everything under the sun to turn a larger profit these days. Building and selling cars is no longer enough. Manufacturers now offer data plans, rental services, lifestyle products, and much more. One of the newest additions to their collective portfolio is the subscription plan — which yields customers a vehicle, insurance, maintenance, and other perks for a monthly fee.
However, as the concept is preparing to enter the mainstream market, the value of such programs have been called into question. While subscription services look like one-stop shopping, often providing users with the ability to swap models throughout the year, their cost effectiveness comes into doubt when one examines the bottom line. We’ve been skeptical for a while but Edmunds recently crunched the numbers to find out for sure.