Mercedes-AMG Showcases Flagship Performance 'Coupe' in Geneva

There certainly are a lot of high-horsepower options available in the midst of the automotive industry’s sea change toward “electric mobility.” Despite all claims to the contrary, North America has stuck with gas-guzzling SUVs, trucks, and performance coupes — leaving economy-focused machines to fill in the domestic market’s narrowest margins.

It’s a similar story in Germany. While BMW and Mercedes-Benz both claim to be pushing toward electrification, they continue to present us with extravagant models where efficiency is an afterthought. If you’re wondering how they could possibly enact this betrayal of trust, they kind of have to. The profit margin for EVs is slim, sometimes nonexistent, and these expensive units generate the money needed for electric R&D.

We also don’t mind seeing them in the showroom in the slightest. Case in point is the Mercedes-AMG GT 4-Door Coupe. Like all high-end performance “coupes,” the name is utterly meaningless. The new AMG flagship is, in fact, a five-door hatchback with fastback styling. Fortunately, that’s really the only complaint we can make about it, as everything else looks about as desirable as one could imagine.

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Mercedes-Benz Offering 'Persian Conversion' Option

A Photoshop vision of the future.

The practice of removing a car’s emblems, or upgrading the emblems to a higher-line model, probably dates back to all the 1960s Mustangs sporting “289 High Performance” fender tags despite having lesser powerplants under their hoods.

Los Angeles-area high-line dealers were the first to nickname the current generation of rebadged and debadged vehicles as “Persian Conversions,” although the trend is not limited to any one specific demographic. We covered this phenomenon in these pages a couple of years ago.

Amazingly, it look likes we now have the first factory-backed badge-removal option.

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  • Daniel J Cx-5 lol. It's why we have one. I love hybrids but the engine in the RAV4 is just loud and obnoxious when it fires up.
  • Oberkanone CX-5 diesel.
  • Oberkanone Autonomous cars are afraid of us.
  • Theflyersfan I always thought this gen XC90 could be compared to Mercedes' first-gen M-class. Everyone in every suburban family in every moderate-upper-class neighborhood got one and they were both a dumpster fire of quality. It's looking like Volvo finally worked out the quality issues, but that was a bad launch. And now I shall sound like every car site commenter over the last 25 years and say that Volvo all but killed their excellent line of wagons and replaced them with unreliable, overweight wagons on stilts just so some "I'll be famous on TikTok someday" mom won't be seen in a wagon or minivan dropping the rug rats off at school.
  • Theflyersfan For the stop-and-go slog when sitting on something like The 405 or The Capital Beltway, sure. It's slow and there's time to react if something goes wrong. 85 mph in Texas with lane restriping and construction coming up? Not a chance. Radar cruise control is already glitchy enough with uneven distances, lane keeping assist is so hyperactive that it's turned off, and auto-braking's sole purpose is to launch loose objects in the car forward. Put them together and what could go wrong???