#7Series

The LS 600hL is the pinnacle of Toyota and Lexus engineering. It is the largest Lexus sedan, the brand’s most expensive model, the most expensive hybrid in the world and, with the death of BMW’s V8 ActiveHybrid system, it is once again the most powerful hybrid on sale. Yet the LS 600hL hasn’t had an easy time of things. The large luxury sedan has been lambasted for being the antithesis of green thanks to its EPA combined 20 MPG score. Critics also question whether the 600hL’s enormous premium over the LS 460L can ever be “justified.” I too questioned the logic behind the 600hL at first, but then I spoke with someone who changed my mind. Before we dive in, let’s talk about the elephant in the room. The 600hL starts at $119,910. With all the options checked, you land at $134,875. Without destination. Put your eye balls back in their sockets and click past the jump as we dive into an alternate universe.

The full-sized luxury market used to be a small pond before the Lexus LS appeared. Up to then all Mercedes had to worry about was the German brand known for their delightfully crude 2002. Jaguar? 1980s Jags spent so little time running they were more garage ornament than transportation. Fast forward to today and BMW is the new Mercedes and the full-sized luxury segment is getting crowded with entries from Audi, Porsche and an XJ that spends enough time running to count. Where does that leave the S-Class’ old foe? BMW tossed us the keys to their most popular 7 to find out.

We honestly appreciate it when a press release does not mince words and helpfully says it right in the first sentence: “New full-LED headlights, a prominent BMW kidney grille and a modified front apron define the unmistakable appearance of the new BMW 7 Series range.”

That’s a phrase I said many a morning when the studios at CCS woke up to a bumper crop of new student designs for the week. Just because you can visualize it doesn’t mean you can make it happen. Self pity/loathing aside, the 5th generation BMW 7-series is one of those visions in my head that I could never make. It’s not my cup of tea, and perhaps you don’t like it either. But the attention to detail (ATD) in this shockingly cohesive Luxury sedan implementation are not to be ignored.

With its 2011 redesign the BMW 5-Series is now much more closely related to the 7-Series. It’s smoother, quieter, and–both for better and for worse–has the feel of a larger car. So, why would someone spend roughly $18,000 more for the 7? (Add another $3,900 for the extended wheelbase Li, and another $3,000 for AWD.) To find out, I took a 750Li xDrive for a spin after driving the new 550i.