Tag: 340i

By on March 30, 2016

2016 BMW 340i Exterior Front 3/4, Image: © 2016 Alex L. Dykes/The Truth About Cars

The BMW 3 Series has been the benchmark to which all manner of vehicles are measured. The comparisons go beyond the likes of the Audi A4, Mercedes-Benz C-Class and Volvo S60, and include BMW M3 vs Chevy Camaro and BMW 328d vs Toyota Prius. It seems that every car company in America makes at least one “3-Series fighter.” But there’s a problem with your largest volume product being put on this kind of pedestal: die-hard fans hate change.

Enthusiasts claim that BMW ruined the 3 Series when they redesigned it in 2012. The “F30” sedan got bigger, fatter, softer, and more gadget-filled than ever before. BMW fanbois cried in their gemüsesuppe, Road & Track called it an “also ran” and … BMW laughed all the way to the bank.

For 2016 the 3-Series gets a facelift, new engines and a redesigned suspension. What isn’t changed, however, is BMW’s new direction. And that’s a good thing in my book.

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