#2020KiaSoul

Names and categories used to matter when referring to cars. Coupes used to have two doors, period. Porsche got a bunch of flak last week when they called their electric sedan a Turbo. Tesla uses the term Supercharger for a device that isn’t connected to a crankshaft with a big belt.

Click through to Kia’s website (open a new tab, please – don’t leave me here alone!) and you’ll note five distinct categories. Sedans, hatchbacks, minivans, and hybrids/electrics all follow the hot one – SUVs and Crossovers. Unsurprisingly, this 2019 Kia Soul sits right atop that list, though by any traditional automotive taxonomy this box is a hatchback. Peel back the sharp edges, however, and the Soul offers many of the advantages of a popular crossover without the compromises.

When you look at a Kia Soul, you likely peg it for just what it is – a boxy, utilitarian commuter vehicle. You wouldn’t expect it to be a blast to drive, or full of coddling luxury materials and content.

Sometimes, what you see really is more or less what you get. This is one of those cases, with some pleasant surprises along the way.

The updated Soul has new exterior duds, a re-imagined cabin, and a newly available turbo mill.

I had just returned from driving the 2020 Kia Soul in San Diego (review forthcoming later today) when Kia fulfilled a promise made to the media via a note in my inbox.

The pricing info that wasn’t ready for our drive event was now live.

While most of the pricing is in line with what one expects of a boxy compact commuter, if you fancy the GT Turbo, be prepared to pony up.