2020 Kia Soul Pricing Announced: That Turbo Will Cost You

I had just returned from driving the 2020 Kia Soul in San Diego (review forthcoming later today) when Kia fulfilled a promise made to the media via a note in my inbox.

The pricing info that wasn’t ready for our drive event was now live.

While most of the pricing is in line with what one expects of a boxy compact commuter, if you fancy the GT Turbo, be prepared to pony up.

A stick-shift Soul LX will set you back $17,490, and an LX automatic will run you $18,990. An S goes for $20,290, as does a GT-Line with the 2.0-liter four-cylinder. An X-Line rings the register at $21,490, and an EX $22,690. Spring for the GT-Line with the 1.6-liter turbo four (review spoiler: That trim is better than the X-Line), though, and you’ll pay a premium. That car stickers at $27,490. All trims are saddled with a $995 destination fee.

Available content across the board includes Android Auto, Apple CarPlay, a 10.25-inch infotainment screen, two-device Bluetooth connection, eight-inch head-up display, sunroof, dual-zone climate control, heated seats, heated steering wheel, push-button start, satellite radio, tilt and telescope steering wheel, USB, and 640-watt premium audio system with amplifier and 10 speakers.

Available driver-aid tech includes forward-collision avoidance, lane-keep assist, lane-change assist, driver-attention warning, blind-spot collision warning, rear-cross collision warning, smart cruise control, and high-beam assist.

That GT turbo price premium is hefty, but perhaps worth it. Otherwise, the Soul appears to be a pretty decent value buy. It does cost a bit more than a Nissan Kicks, but all trims save the GT Turbo undercut the Fiat 500L and 500X. The regular 500 is cheaper, though.

We’ll have the full skinny on the Soul later today.

[Image © 2019 Tim Healey/TTAC]