2020 Kia Soul Pricing Announced: That Turbo Will Cost You

Tim Healey
by Tim Healey

I had just returned from driving the 2020 Kia Soul in San Diego (review forthcoming later today) when Kia fulfilled a promise made to the media via a note in my inbox.

The pricing info that wasn’t ready for our drive event was now live.

While most of the pricing is in line with what one expects of a boxy compact commuter, if you fancy the GT Turbo, be prepared to pony up.

A stick-shift Soul LX will set you back $17,490, and an LX automatic will run you $18,990. An S goes for $20,290, as does a GT-Line with the 2.0-liter four-cylinder. An X-Line rings the register at $21,490, and an EX $22,690. Spring for the GT-Line with the 1.6-liter turbo four (review spoiler: That trim is better than the X-Line), though, and you’ll pay a premium. That car stickers at $27,490. All trims are saddled with a $995 destination fee.

Available content across the board includes Android Auto, Apple CarPlay, a 10.25-inch infotainment screen, two-device Bluetooth connection, eight-inch head-up display, sunroof, dual-zone climate control, heated seats, heated steering wheel, push-button start, satellite radio, tilt and telescope steering wheel, USB, and 640-watt premium audio system with amplifier and 10 speakers.

Available driver-aid tech includes forward-collision avoidance, lane-keep assist, lane-change assist, driver-attention warning, blind-spot collision warning, rear-cross collision warning, smart cruise control, and high-beam assist.

That GT turbo price premium is hefty, but perhaps worth it. Otherwise, the Soul appears to be a pretty decent value buy. It does cost a bit more than a Nissan Kicks, but all trims save the GT Turbo undercut the Fiat 500L and 500X. The regular 500 is cheaper, though.

We’ll have the full skinny on the Soul later today.

[Image © 2019 Tim Healey/TTAC]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • CKNSLS Sierra SLT CKNSLS Sierra SLT on Feb 25, 2019

    I have yet to read a review that had anything positive to say about the Honda Fit's ride and handling. It's one of the worst choices in it's class. And sales numbers prove it out. In 2018 they sold 35,000 units in the U.S. Even the Sentra (that everybody knocks on here) sold 218,000 units in 2018.

    • See 2 previous
    • Art Vandelay Art Vandelay on Feb 25, 2019

      @syncro87 I'd buy a fit so as you describe

  • CKNSLS Sierra SLT CKNSLS Sierra SLT on Feb 25, 2019

    I have yet to read a review that had anything positive to say about the Honda Fit's ride and handling. It's one of the worst choices in it's class. And sales numbers prove it out. In 2018 they sold 35,000 units in the U.S. Even the Sentra (that everybody knocks on here) sold 218,000 units in 2018.

  • MaintenanceCosts It's going to have to go downmarket a bit not to step on the Land Cruiser's toes.
  • Lorenzo Since EVs don't come in for oil changes, their owners don't have their tires rotated regularly, something the dealers would have done. That's the biggest reason they need to buy a new set of tires sooner, not that EVs wear out tires appreciably faster.
  • THX1136 Always liked the Mustang though I've never owned one. I remember my 13 yo self grabbing some Ford literature that Oct which included the brochure for the Mustang. Using my youthful imagination I traced the 'centerfold' photo of the car AND extending the roof line back to turn it into a small wagon version. At the time I thought it would be a cool variant to offer. What was I thinking?!
  • GregLocock That's a bodge, not a solution. Your diff now has bits of broken off metal floating around in it.
  • The Oracle Well, we’re 3-4 years in with the Telluride and right around the time the long term durability issues start to really take hold. This is sad.
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