2019 Hyundai Kona Electric Pricing Very Obviously Targets the Chevy Bolt

Hyundai’s Kona Electric is gradually seeping into select dealerships across the United States, requiring the company to (finally) make a definitive statement about its price. While our time spent with the model was brief, it left a positive initial impression. Clearly targeting the likes of Chevrolet’s Bolt and Tesla’s Model 3, the Kona EV did a fine job standing its ground and injecting a fun persona into alternative-energy vehicles.

While good, we held off on declaring it a modern masterpiece until we knew how much Hyundai planned to sell it for. Too expensive and people will tune out because, despite its unique charms, it’s technically still a subcompact crossover from a budget-friendly automaker — slick electric powertrain notwithstanding. Too cheap and the company is basically throwing money out the window, as the model is unlikely to be manufactured in high volumes and the brand can fall back on the federal government’s EV tax credits to absorb some of the cost.

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2019 Hyundai Kona Electric First Drive - Worthy Competition

Until recently, anyone wanting a purely electric vehicle capable of driving beyond the confines of a daily commute was stuck shelling out the big bucks. Then Chevrolet introduced the Bolt in 2016, proving that 200+ miles of range wasn’t out of the question. With most EV competitors achieving just over half that, it seemed like it might be awhile before we saw another mainstream nameplate surpass that achievement.

Keen to one-up the Americans (even though the Bolt was technically developed by GM Korea), Hyundai has come forward with the 2019 Kona Electric. This subcompact crossover replaces its standard four-cylinder and fuel tank for an electric motor and 64-kWh battery pack. The end result is a familiar platform with an unfamiliar powertrain that’s capable of 258 all-electric miles, according to the manufacturer. It also happens to be quite enjoyable to drive. The Kona even hums like an an angel at low speeds, something I found wildly entertaining as I wheeled it around Los Angeles.

If I had to be run over by a car, I would love for that noise to be the last thing I heard before the world went dark.

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  • Lou_BC Honda plans on investing 15 billion CAD. It appears that the Ontario government and Federal government will provide tax breaks and infrastructure upgrades to the tune of 5 billion CAD. This will cover all manufacturing including a battery plant. Honda feels they'll save 20% on production costs having it all localized and in house.As @ Analoggrotto pointed out, another brilliant TTAC press release.
  • 28-Cars-Later "Its cautious approach, which, along with Toyota’s, was criticized for being too slow, is now proving prescient"A little off topic, but where are these critics today and why aren't they being shamed? Why are their lunkheaded comments being memory holed? 'Who controls the past controls the future. Who controls the present controls the past.' -Orwell, 1984
  • Tane94 A CVT is not the kiss of death but Nissan erred in putting CVTs in vehicles that should have had conventional automatics. Glad to see the Murano is FINALLY being redesigned. Nostalgia is great but please drop the Z car -- its ultra-low sales volume does not merit continued production. Redirect the $$$ into small and midsize CUVs/SUVs.
  • Analoggrotto Another brilliant press release.
  • SCE to AUX We'll see how actual production differs from capacity.