#2018VolkswagenArteon

Humpback. Tailback. Silverback.

Paperback. Greenback. Kickback.

Payback. Setback. Buyback.

Notchback. Liftback. Hatchback.

Fastback.

Elmar-Marius Licharz, the director of mid and large car model lines at Volkswagen, makes it very clear that the 2018 Volkswagen Arteon, a successor to the Volkswagen CC, is not a hatchback.

Let’s face it, the Volkswagen CC was just a tarted-up Passat and the ultra-lux Phaeton was a colossal dud that bit the dust in the same manner in which it lived: without anyone noticing.

With scads of room to fill at the top of its lineup, VW has decided that the CC should make way for a true premium sedan, one with a swoopy Germanic roofline and up-to-date architecture. (And ideally saddled with a hard-to-remember name). With the 2018 Arteon, unveiled today ahead of the Geneva Motor Show, the automaker finally has what it needs. But is it what premium sedan buyers want?