#2018SubaruAscent
The Subaru Ascent Will Cannibalize Outback And Forester; Even Subaru Thinks So
Still nearly eight months away from being revealed in final production form, it’s already assumed inside Subaru HQ that the 2018 Subaru Ascent will generate the bulk of its conquests from inside the Subaru family.
Subaru expects to sell approximately 60,000 Ascents on an annual basis in the United States. But according to statements made about the long-awaited three-row Tribeca replacement by Subaru CEO Yasuyuki Yoshinaga at last month’s Geneva Motor Show, the Ascent won’t be stealing many sales of the Honda Pilot, Toyota Highlander, Ford Explorer, Chevrolet Traverse, and Nissan Pathfinder.
Hey, Outback and Forester: Subaru’s looking at you for donations to the Ascent’s cause.
Timothy Cain
Apr 13, 2017
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