What Kind of Message Was Ford Sending by Introducing the 2018 Mustang on a Tuesday?

“Somewhere out there, a mom or dad is explaining to Mustang-loving children they didn’t get to see the new model because Ford was playing ‘I’ve Got A Secret’ when the family spent its time and money on a day at the show.”

The Detroit Free Press is madder than the proverbial hatter over Ford’s decision to delay the introduction of the 2018 Mustang until the Tuesday of the NAIAS public week. But you can ignore all the hysteria, including Freep’s suggestion that Ford offered refunds to everybody who attended the Charity Preview and the first three public days, because once again, Ford’s got a better idea — and it’s one that is going to be used everywhere from Audi to Volvo in years to come.

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  • CanadaCraig As an aside... you are so incredibly vulnerable as you're sitting there WAITING for you EV to charge. It freaks me out.
  • Wjtinfwb My local Ford dealer would be better served if the entire facility was AI. At least AI won't be openly hostile and confrontational to your basic requests when making or servicing you 50k plus investment and maybe would return a phone call or two.
  • Ras815 Tesla is going to make for one of those fantastic corporate case studies someday. They had it all, and all it took was an increasingly erratic CEO empowered to make a few terrible, unchallenged ideas to wreck it.
  • Dave Holzman Golden2husky remember you from well over decade ago in these comments. If I wanted to have a screen name that reflected my canine companionship, I'd be BorderCollie as of about five years go. Life is definitely better with dogs.
  • Dave Holzman You're right about that!