#2018HyundaiAccent

Hello again! Today's TTAC Rewind takes us back only a few years.

The marketing executives at Hyundai Motor America would likely prefer you forget about their first offering on these shores, the extraordinarily low-priced Excel. Introduced around the same time as the underwhelming Yugo GV née Fiat 127, contemporary news reports inextricably linked the two bargain hatchbacks, and thus the poor reputation of the Yugo stuck to the good-by-comparison Hyundai.

Frustrated by the acceptable-but-cheap label created by its early models, Hyundai progressively improved both the design of its cars and the overall quality. No longer the butt of jokes, Hyundai’s offerings are rightfully comparable to the leading models in whatever class they compete. So, when I was handed the keys to this 2018 Hyundai Accent SE, I was curious to see how the lineup’s bargain model improved over the decades, and whether the essence of the cheerful econobox was retained.

Selling a car in the subcompact/compact classes is an exercise in balance.

For one thing, car buyers will no tolerate a penalty box, even at cheap price points (the Mitsubishi Mirage notwithstanding). There’s a baseline of expectations that’s higher than it once was. Case in point: A previous-generation Hyundai Accent rental nearly drove one of our writers to tears on a recent vacation.

Enter the redesigned 2018 Hyundai Accent. Content matters now in this class, and two of the three trims offer the features most buyers have come to expect these days.

Hyundai keeps it simple with the new Accent. There’s just three trims, one engine, and two transmissions. Options are grouped by trim level.

With sales slipping, Hyundai has decided to trim some fat on the fifth-generation Accent. While a hatchback remains available for the rest of the world, the automaker has indicated the U.S. will receive no such option. This will probably put a few value-oriented motorists with a penchant for liftgates off. But, assuming they can stomach a crossover, Hyundai’s subcompact Kona is right around the corner — and there’s little reason to assume they wouldn’t go for it.

Recent history has proven that the average American will shun a ho-hum hatchback and happily spend more on its crossover equivalent. Pigeonholing the Accent as a sedan will keep it from getting in the Kona’s way. However, this also allows it to remain a traditional car and ignore all the trappings of being SUV-adjacent.

Revealed in Canada earlier this year, the fifth-generation 2018 Hyundai Accent will not be offered in the United States in hatchback form.

In formally announcing the discontinuation of the Hyundai Azera in the company’s product lineup release yesterday, Hyundai also provided a level of detail regarding the 2018 Accent. Standard is a five-inch touchscreen; a seven-inch screen with Android Auto/Apple CarPlay is available. In a first for subcompacts, Hyundai’s Smart Trunk Release will have you waving your toes at the Accent’s bumper.

But in surprisingly harsh language from its own maker, Hyundai says the Accent’s “hatchback body style has been dropped.”

Dropped.

Like a client who doesn’t pay. Dropped. Like a walk-on who couldn’t crack a roster full of future NBAers. Dropped. Like an unnecessary subcompact bodystyle in a subcompact market that’s down 19 percent so far this year.

Does it look familiar?

If you haven’t seen a new product from Hyundai in the past year and a half, your answer is probably a half-hearted “maybe.” However, the 2018 Hyundai Accent borrows enough design cues from the larger Elantra that the answer should be a solid “Oh, definitely.”

Introduced today at the Canadian International Auto Show in Toronto, the fifth-generation Accent promises more of the things that matter: interior room, length, width, acceleration and fuel economy.

It also breaks from the past in another way. Due to its growth spurt, the Accent — once among the most diminutive cars on the road — can now be classified as a compact.

The first complete sighting of the new, fifth-generation, 2018 Hyundai Accent will take place next week at the Canadian International Auto Show in Toronto, Canada.

While not exactly Geneva, Tokyo, Shanghai, New York, or Detroit, Toronto is the biggest city in a market where the Accent has historically dominated the subcompact segment.

But it wasn’t easy for Hyundai Canada to land the global reveal.

It looks like the awkward years are over for the subcompact Hyundai Accent.

Our first glimpse of the next-generation Accent comes courtesy of leaked photos from China, where the model goes by the name Verna. In them, the Accent appears all grown up, adopting a large grille and styling reminiscent of its bigger brother, the Elantra.