2018 Ford EcoSport Review - Value Doesn't Excuse the Rush

Ford’s 2018 introduction of the EcoSport is one of the most cynical attempts to quickly capture sales in a suddenly hot category in the long history of automakers trying to do just that..

Challenged to quickly find a way into the fast-growing subcompact crossover class, Ford simply moved the EcoSport – already available in other markets – to the North American market. While that move looks logical on paper, it ignores the reality that the product just isn’t very good.

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The 2018 Ford EcoSport Hacks Your Life

Ford has finally brought its subcompact crossover to the United States. The 2018 Ford EcoSport, pronounced “EchoSport” for some reason, is hitting dealer lots as I type. Available in other markets since 2012, the recently refreshed second-generation EcoSport arrives on our shores to take on segment favorites like the Mazda CX-3 and Buick Encore.

The world seems to love mini crossovers. Ford is late to the party here, but the Blue Oval crowd are trying to make up ground with a class leading vehicle the best they could do on a budget. We have not driven the EcoSport, but we have sat in it. If anyone asks, we did not break any trim pieces. After sitting in the EcoSport, opening its doors, touching its Cozy Coupe-grade plastics, using its inconvenient rear hatch, and not being able fit my feet into the back seat, it is obvious that it is not good. No road test will change that.

But here we are, and Ford needs to offer a product in this segment. Engineering a vehicle for Third World markets while GM brought the upscale-branded Buick Encore to the U.S. proved to be a misstep. Now Ford has to poach buyers, make bold moves, and go further. We all know what that means: a marketing campaign!

According to Ford, the EcoSport is here to hack your life.

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The 2018 Ford EcoSport Starts at $20,990, But How Much Could You Spend on a Loaded EcoSport?

For the 2018 model year, your local Blue Oval dealer will sell you an India-built Ford EcoSport Titanium AWD, with a handful of options, for $29,960.

Yes, that’s an uncomfortable MSRP for the funny-looking, tippy-toe-styled EcoSport, which Ford likes to pronounce echo-sport as if it’s a particularly athletic Toyota subcompact sedan circa 2003. But the entry point for Ford’s new entry-level crossover is much, much lower. At $20,990 including delivery — a 16-percent discount compared with the Ford Escape S — a 2018 Ford EcoSport sends power from its 1.0-liter turbo triple to the front wheels through a standard six-speed automatic transmission.

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  • Dave M. The Outback alternates between decent design and goofy design every generation. 2005 was attractive, 2010 goofy. 2015 decent. 2020 good, but the ‘23 refresh hideous.Looking forward to the Outback hybrid in ‘26…..
  • Lorenzo Subaru had the ideal wagon - in 1995. The Legacy Outback was a straight two-box design with rear quarter and back windows you could see out of, and was available in brown with a 5-speed manual, as God and TTAC commenters intended. It's nice they're not raising prices, but when you've lost the plot, does it matter?
  • Bkojote Remember a month a go when Cleveland wanted to create a more walkable Cleveland and TTAC's 'BIG GOVERNMENT IS THE PROBLEM' dumbest and dullest all collectively crapped their diapers? Here's the thing- look on any American highway and it's littered with people who don't /want/ to be driving or shouldn't be. Look at every Becky on her phone during the morning commute in her Tucson, look at every Brad aggro driving his 84 month loan GMC. Hell look how many drivers nowadays can't even operate a headlight switch. You expect these people to understand a stoplight? In my neighborhood alone 4 people have been rear ended at lights from someone on their phone. Distracted driving over the past 10 years has spiked, and it's only going to get worse unless Becky has an alternative, because no judge is going to pull her license when 'she needs it to get to work!' but heaven forbid she not check fb/tiktok for 40 minutes a day.
  • Scott Shouldn't the The Italian Minister for Business be criticizing The Milano for being too ugly to be Italian?Better use of resources doing that....
  • Steve Biro Frankly, while I can do without Eyesight and automatic start-stop, there is generally less B-S with Subarus in terms of design, utility and off-road chops than with many other brands. I just hope that when they adopt Toyota’s hybrid system, they’ll also use Toyota’s eCVT.