The Price of Aveniring: Top-flight Buick LaCrosse Sees a Sticker Jump, But You've Already Stopped Reading This

We joke, but there’s many among us — even here at TTAC — who would love to see the full-size sedan segment return to its former glory. Ford can ditch this EcoSport idea and get back to building Galaxies and LTDs and Fairlanes, Dodge can reintroduce the Monaco and Polara, and Buick can slot the Electra 225 above its current LaCrosse.

Sadly, aficionados of the traditional passenger car, especially the largest class, are dwindling in the face of intense wooing from the crossover brigade. Once one discover what a high seating position and all-wheel drive can do for your life (and your confidence), one rarely goes back. Each year, fewer and fewer return for the LaCrosse.

It is against this backdrop that the division’s flagship sedan debuts its newly luxurious Avenir trim. As the second model to wear the name of Buick’s premium sub-brand, can the new trim lift the model’s falling fortunes?

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Go Higher: Buick Appends Its Avenir Sub-brand to the LaCrosse

Being good at something doesn’t necessarily make you popular. Witness the New York Yankees of the late ‘90s, for example. The current Buick LaCrosse falls in that same unfortunate boat. Given its mission, I think it’s a great car. Sadly, that’s its problem — it’s a car, not a crossover, and the market is demanding the latter.

Buick is attempting to push a few more of the large sedans through the showroom by adding the Avenir sub-brand to the LaCrosse lineup. Will it work? Well, let’s see what one gets with the addition.

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Wake the Kids: Buick LaCrosse Avenir Is Coming in 2018

As part of a larger group of automotive publications, TTAC has access to a variety of content. We wanted to bring you some of the unique content we think lives up to TTAC’s standards and offers legitimate insight or a properly critical viewpoint to car evaluation. This story, by GM Inside News editor Michael Accardi, showcases Buick’s latest attempt to boost flagging LaCrosse sales.

NHTSA documents discovered by GM Inside News reveal Buick will expand its Avenir sub-brand in 2018 with the addition of the LaCrosse.

As the full-size sedan market continues to crumble, and the LaCrosse carries a production-crippling 204-day supply of inventory, Buick will push its flagship sedan further into the premium sphere as it attempts to chase unsatisfied luxury shoppers with its new top-shelf Avenir line.

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  • Kosmo Magnum Wagon reboot would be the schizzle!
  • Redapple2 Guys. 80 K? Who buys these? I mean professionals- Doctors Lawyers, Engineers, Coder beta boy whatever, have the money but dont buy the cave man, bro dozer. The red necks that want them make peanuts. So>? Redneck contractors buy them? Those that can write it off thru the business (and burn company gas)
  • EBFlex What a colossal waste of money. But this installed administration has yet to spend one cent on something that is actually useful and actually leads to some progress. But apparently this is just what we need….a bunch of extremely overpriced but short ranged busses. It’s amazing that all our problems are solved that they have time to waste money on these little pet projects.
  • Hector How much for steering column?