What Did the World Buy in 2018? Plenty of SUVs, and 74 Percent More Electrics
Focusing primarily on the U.S. market sometimes leads to a skewed view of what the average global consumer demands in their driveway, but not always. Broader trends don’t respect geographical boundaries; interest in light trucks doesn’t stop at the border.
As American buyers increasingly demand more additions to their high-riding vehicle buffet, the same call can be heard in other markets. And, just as Americans took home more electric vehicles (thanks, Tesla) in 2018, the segment recorded significant growth in places you’ve never visited.
However, the world still loves the Ford F-150. No change there.
Let’s take a global peek at last year’s buying decisions.
Losers and a Few Winners: Here's the Cars That Bucked the Trend in 2018
Don’t worry, it isn’t a long list. You won’t be here all day. While the industry coasted to a surprising, yet slight, year-over-year volume increase in 2018, automakers can’t thank America’s desire for traditional passenger cars for eking out a win. Light trucks carried the day, with car sales plunging to new lows. Industry-wide, U.S. car sales sank 13.1 percent in 2018, pushing their share of the market to just over 31 percent.
Within this soup of sales, a handful of conventional passenger cars exist that held their ground, straining mightily against gale force headwinds. Maybe it’s a futile battle, but it’s worth noting these survivors.