#2017LexusIS

Before you’ve even pressed its starter button, you’re already mindful of a number of reasons most sports-sedan buyers veer away from the 2017 Lexus IS350 F Sport.

The IS’s decidedly Japanese styling, which I’m personally quite fond of but many TTAC authors detest, is an instant turn-off for luxury-car buyers who prefer subdued Teutonic touches. The Lexus IS is a look-at-me car, especially with $595 Ultrasonic Blue Mica and F Sport bodywork.

The third-gen Lexus IS is also bizarrely packaged. Driver’s ingress is made nearly intolerable by a small aperture. The doorframe lusts after your right hip; the center tunnel is waiting to aggressively greet your right knee. Entering the IS is like crawling under your kitchen table. Sure, you’ll fit once you’re under there, but adult frames aren’t designed for such maneuvers.

More obvious, now that you’re primed to ignite the 3.5-liter, 306-horsepower naturally aspirated V6, is the array of buttons and switches and controllers and contraptions that encompass the cabin’s frontal lobe. Few are where you’d expect them to be. Many do not operate in the conventional fashion to which you’ve grown accustomed.

Buyers could be put off by the 2017 Lexus IS350’s design, by its awkward access, by its unusual ergonomics, or by all three factors. If so, they’re missing out on an exceptionally balanced driver’s car.

We’ve got more than a few years of driving remaining, don’t you think?

It’s 2017. People still grasp steering wheels, still prod throttle pedals, still check blind spots (sometimes), still use their left hand to flick a signal stalk, and still stop for red lights by firmly pressing a right foot against a brake pedal. Last I checked, in my driveway sits a two-seat convertible with a six-speed manual transmission.

But in a 30-second spot that aired repeatedly during the final game of the 2017 Stanley Cup Playoffs on Hockey Night In Canada, Lexus strikes fear into the soul of drivers everywhere in order to get you into a 2017 Lexus IS today. Today, before they — whoever “they” are — come for your manual transmissions and your steering wheels and your pedals. Before your driver’s car is replaced by an autonomous pod.

“Enjoy the thrill of driving,” Lexus says. “While you still can.”

The refreshed Lexus IS bowed today at the Beijing Motor Show, presenting an even hungrier face than before.

Lexus kept the well-defined proportions of the entry-level sedan intact, but went to town on the front end. The corporate spindle grille now sports a higher cinch point and spacetime-bending three-dimensional mesh.