November 2014: The Worst Sales Month For The Chevrolet SS Ever

November 2014 U.S. sales of the Chevrolet SS fell to the lowest full-month total in the model’s 13-month history with General Motors reporting just 105 units.

SS volume peaked at 350 units in March of this year. Last November, in the SS’s first full month, 178 were sold. Year-over-year, SS sales slid 41% twelve months later.

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2014 NAIAS: How Hard Is GM Trying to Sell the Chevy SS?

Can you spot the Chevrolet SS in Chevy’s display at the 2014 NAIAS?

Unless you’ve lived through it, you have no idea what it’s like to slog through the colossal Detroit auto show media preview. There were something like 50 new vehicle reveals spread out over two days, a press conference every 45 minutes or so. In the blur it’s easy to miss something. Fortunately, I live in the Detroit area so if I manage to not get photos or video of an important reveal or new-to-the-NAIAS vehicle, I can always go back during the Industry Preview that follows the press days. While reading Derek Kreindler’s NAIAS recap I realized that one of the cars that I missed was the Chevrolet SS performance sedan. A couple of months ago our colleague Bark M speculated that General Motors was not trying very hard to sell the new $44,000 SS. After photographing the SS at the NAIAS, I think that Bark M might have been on to something.

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  • Redapple2 Guys. 80 K? Who buys these? I mean professionals- Doctors Lawyers, Engineers, Coder beta boy whatever, have the money but dont buy the cave man, bro dozer. The red necks that want them make peanuts. So>? Redneck contractors buy them? Those that can write it off thru the business (and burn company gas)
  • EBFlex What a colossal waste of money. But this installed administration has yet to spend one cent on something that is actually useful and actually leads to some progress. But apparently this is just what we need….a bunch of extremely overpriced but short ranged busses. It’s amazing that all our problems are solved that they have time to waste money on these little pet projects.
  • Hector How much for steering column?
  • John S. Beautiful car, fun series installment, Corey.
  • FreedMike Any link to the grant applications that were denied?