Tag: 2000s

By on October 18, 2021

The Pontiac Grand Prix was a long-term staple in Pontiac’s lineup, a Driving Excitement alternative to the Buick and Chevrolet cars with which it shared its various platforms. Though it faded from its initial personal luxury prominence, Grand Prix had one final V8 hurrah at the end of its life. It was a sort of return to form after many years with a maximum of six cylinders. Let’s check out some GXP goodness.

(Read More…)

By on October 5, 2021

Today’s Rare Ride coverage was prompted when your author saw an unusual pickup truck on the roads of Cincinnati. The truck in question was a black Sierra Denali from the early 2000s, with a telltale feature on its rear fenders: little lights on either side. Let’s talk Quadrasteer.

(Read More…)

By on September 29, 2021

Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA.

It was called Project Genesis, and like WiLL, it didn’t go well.

(Read More…)

By on September 24, 2021

The WiLL branding project in early 2000s Japan was intended to excite and interest younger consumers with stylish products, all of which were marketed as WiLL. At the pinnacle of unique WiLL offerings were three different small Toyotas: The first two were the unpopular and unsuccessful retro-French themed Vi, and the modern-looking, popular, and unsuccessful VS.

Around the middle of VS production, Toyota just knew there had to be a part of the market they hadn’t reached yet and reintroduced the idea of the Vi with a polar opposite stylistic direction. This is the Cypha. (Read More…)

By on September 23, 2021

Several Japanese companies embarked on the WiLL sub-brand exercise at the dawn of the new millennium. Miscellaneous WiLL-branded products were introduced alongside a funky new car offering from Toyota, the WiLL Vi.

The baguette-themed retro sedan was an immediate failure amongst the youthful consumers WiLL was supposed to attract, so Toyota had a very quick rethink. Meet VS.

(Read More…)

By on September 21, 2021

The WiLL project was a short-lived collaborative marketing effort by several Japanese brands, intended to capture the interest and money of youthful buyers. Using emotional engineering, seven companies launched new products in the early 2000s wearing WiLL sub-branding. Included in the myriad of offerings were three different subcompact Toyotas.

And here’s the first one, the WiLL Vi.

(Read More…)

By on September 20, 2021

Today’s Abandoned History story is one of targeted marketing. In the early 2000s, an amalgam of Japanese corporations combined efforts to reach out to younger consumers via unified branding. Cars, food, appliances – all across Japan new, youth-focused products all wore the same sub-brand: WiLL.

Collectively WiLL asked, “How do you do, fellow kids?”

(Read More…)

By on September 17, 2021

Today’s Buy/Drive/Burn trio are the 2008 versions of the same Japanese compacts from last time. Many of you were split on the relative goodness of 1998’s Civic versus Corolla, but agreed Sentra should burn. Do those views change when the cars are from 2008?

(Read More…)

By on September 7, 2021

2006 Pontiac Grand Prix GXP in Colorado junkyard, RH front view - ©2021 Murilee Martin - The Truth About CarsFrom the time of John DeLorean’s money-printing 1962 Grand Prix through the model’s demise two years before the Pontiac Division itself got Old Yeller-ized by The General, Americans bought huge numbers of the sporty-looking Grand Prix. I’ve documented these cars in junkyards going back to 1969, but the LS-powered Grand Prix GXP of the Grand Prix’s final generation had eluded me… until now. Here’s one of those rare machines in a Denver-area yard. (Read More…)

By on September 1, 2021

The Nineties W202 C-Class was Mercedes’ second-ever compact car offering, after its debut small car the 190. Not made of the heritage-level materials of the 190, the W202 cars were largely trashed at the bottom of their depreciation curve a decade ago by second and third owners.

Said trashing is why today’s very clean example is so unusual.

(Read More…)

By on August 11, 2021

We continue our 1990s-then-2000s series today, following up the last post that featured compact American two-doors from 1998. By the late 2000s, the Escort, Neon, and Cavalier were all dead. In their place were the Focus, Caliber, and Cobalt, and not all of those had a two-door variant. That means we focus on four-doors today. Let’s go.

(Read More…)

By on August 11, 2021

We’ve featured a number of Zagato-enhanced Rare Rides previously, the majority of which were from exotic European nameplates. The most recent example of the type was the Ferrari 599 GTZ Nibbio Spyder. Today’s Rare Ride is from a different Italian brand, one thus far unrepresented by Zagato edits.

Presenting the Lamborghini 5-95, from 2014.

(Read More…)

By on August 9, 2021

The special takes on the early 2000s Ford Thunderbird just keep on coming! Our first Thunderbird edit came from Ford, in the 007 Special Edition made in conjunction with the fairly terrible James Bond film Die Another Day. More recently, we took a look at a Chip Foose creation ordered up by Ford called the Speedbird.

In a similar vein, today’s Rare Ride comes from Ford customizer Saleen in conjunction with Californian wheel firm Bonspeed. Are you ready for retro?

(Read More…)

By on July 26, 2021

2002 Chevrolet Venture WB Edition in Colorado junkyard, RH front view - ©2021 Murilee Martin - The Truth About CarsBack in the days before smartphones and cheap tablet computers, parents planning to take some screaming ankle-biters on a long road trip needed some means of hypnotizing the little darlings into submission, something that didn’t involve extreme measures such as tranquilizer dart guns or child literacy. Minivan makers began installing airliner-style flip-down video displays in the 1990s, enabling The Slime to ooze out of tiny flat screens on the road. The General took this idea one step further, partnering with Warner Brothers to issue a special-edition Chevy Venture packed with Looney Tunes goodies and branding. I spent years trying to find one of these rare vans in the U-Wrench-It yards I frequent, and I hit pay dirt last month in Denver. (Read More…)

By on July 23, 2021

Today marks Part III and a conclusion to our series on the 2003 Studebaker XUV. We’ve covered the truck’s announcement and immediate lawsuit action from General Motors, who were not keen to let something so similar to the Hummer H2 enter production without a fight. We join the action post courtroom.

(Read More…)

Recent Comments

  • mpalczew: They also banned gas powered chain saws. Which they will need to clear out underbrush to prevent large mega...
  • DenverMike: Yes Los Angeles still has some smog issues, so just ban everything gas/diesel/etc from the place....
  • pmirp1: ravenuer, I live in a gated community in Atlanta. Suppose they get through the gates, I have a Chihuahua and...
  • Lou_BC: The only issue will be in commercial applications. 4 strokes are heavy. I wouldn’t want to be a logger...
  • IH_Fever: Lots of them sold, and lots of them on the road, so there’s a good market for said hoopties and their...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber