Bitter

Rare Rides featured its first Bitter last year, when a golden SC coupe from 1984 graced these pages. In that article we mentioned we’d return when the company’s first model, the CD, turned up for sale somewhere.

And today’s the day! Let’s take a look at Bitter’s initial product offering.

Buick’s on again, off again relationship with the Opel brand is currently very much on, as two Opels badged as Regals tempt buyers, and one Opel badged as Cascada tempts rental companies. But these recent exercises in marketing are somewhat tame in comparison to the experiment General Motors conducted in the 1980s with a little company called Bitter.