VW Talks Scout Brand, EV Revival

vw talks scout brand ev revival

It's been a couple of months since all hands first learned of VW's intent to revive the Scout brand via a series of all-electric trucks and SUVs. At the time, they released the hero shot shown above. Last week, they expanded on the idea in a video - one which includes ample shots of a dandy forest green International Scout off-roader

According to the video description, Volkswagen intends to launch a fully electric pickup truck in the States sometime in the next four years. This machine will allegedly be designed, developed, and produced in this country for customers on this side of the pond. In other words, it'll likely be the size of an F-150 or Rivian and be priced accordingly.

And, yes, the video is in German. Go ahead and activate the subtitles in a language of your choice, ok?

VW says they will be establishing a separate, independent company in America as it moves Scout to the all-electric space with the first prototypes being shown next year. For now, we'll content ourselves with that sketch above. Naturally, typical business school terms like 'synergy' are being flung around like rice at a wedding, so there's a decent chance these things will share its skateboard with other vehicles in the house of Dub.

Nostalgia is an alluring and expensive drug, one which plenty of automakers - including Volkswagen with its New Beetle and then the New New Beetle and then the ... - play up to fine (and profitable) effect. Witness the return of the Bronco, a good example of how a company can play on its heritage and create success - launch issues notwithstanding. On the flip side, GM found out pretty quickly that slapping the Blazer badge on a unibody crossover with front-drive roots was not the ticket to enthusiast hearts.

At least it seems VW is on the right track with styling, at least if that sketch is any indicator. With a prototype said to be waiting in the wings, we won't have long to wait.

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4 of 21 comments
  • Bobbysirhan Bobbysirhan on Jul 28, 2022

    The difference is that you can extinguish ICE fires propagandist.

    • See 1 previous
    • Bobbysirhan Bobbysirhan on Jul 29, 2022

      How many ICE fires don't result in the incineration of adjacent vehicles and structures? Almost all of them. How many ICE fires sink giant cargo vessels? None. You seem to have survived your three Pintos, so they couldn't have exploded like the ones on TV that had explosives in them to fool the audience, successfully in some cases.

  • RHD RHD on Aug 03, 2022

    Lithium batteries are on the way out. Sodium ion and other technologies are about to replace them. It will be a very interesting world for fans of automotive products, naysaying distractors notwithstanding.

  • MRF 95 T-Bird The Buick 215/3.5-liter aluminum V8 was one of GMs great engines. Unfortunately GM being GM in one of their greatest mistakes was selling off the tooling to BL. If they kept it around and improved upon it it would have been a fine motor for their compacts and midsize models through the OPEC oil crisis.
  • Chris P Bacon Not sure why a '21 is getting reviewed, because there have been improvements to the 4xe. I've got a '22 4xe Sahara. May 2022 build in High-Velocity yellow with a soft top. As soon as it was announced I knew I wanted to try it, not for the fuel mileage, but for the technology. I don't have a Level 2 charger, it charges fully overnight on the included Level 1. I see an indicated range of 27 miles regularly. Today it indicated 29 when I unplugged. I've only filled the gas tank three times in 2500 miles, a full charge costs me about $3 based on my current electricity supplier. I don't experience the rough transitions between electric and gas, so maybe Jeep figured it out? It's stupid fast when using all the power off the line. So much so that it will break the rear wheels loose when you stomp on it. I agree that plugin hybrids are the future. I see no need for a pure electric. This is the way to go.
  • RHD The word B R O N C O written in contrasting paint on the dashboard is quite unnecessary. The passenger certainly knows what kind of vehicle he or she is in. That detail is a big fail. The red and white Bronco looks great, especially with tires that have honest-to-goodness sidewalls on them.
  • Luke42 Aren't those trim levels just different colors of paint?That's what they sound like, at least. 🤷‍♂️
  • Varezhka BEVs are not getting any more affordable because most of the cost is material, unlike mostly steel (cheap) gas powered cars.It’s like asking why gold and platinum aren’t getting any cheaper. And it’s only going to get worse with the sudden global interest in BEVs.