QOTD: Teased to Death?

Tim Healey
by Tim Healey

Toyota has been incessantly teasing the next Tacoma -- which, despite speculation that we bought into (sorry), didn't bow in New York last week. We reported on the newest teaser just yesterday.

We're not picking on Toyota, to be clear -- it's just that Toyota is the latest automaker to use a series of teases across weeks (and sometimes months) ahead of a new-vehicle debut in order to get attention. It's especially easy for automakers to drop teasers in today's world, thanks to social media.

What I want to ask you guys is this -- is it all too much? Does it make you less likely to care when the car is actually unveiled? Or does it work the way the marketing departments want and actually help you build excitement?

Sound off below.

[Image: Toyota]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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4 of 24 comments
  • MaintenanceCosts MaintenanceCosts on Apr 13, 2023

    I don't care how they choose to introduce it. If it's a car I want, I'm interested. If not, I'm not.

  • JMII JMII on Apr 13, 2023

    Due to changes from concept to production I ignore these things until it is something real and in the flesh. Also styling aside without knowing the specs what is the point? Gee you made a pretty (or ugly) thing but cost, power, features, etc. This endless teasing does nothing for me.

  • IH_Fever IH_Fever on Apr 13, 2023

    Like the overhyped to no end bronco, it'll be another compromise vehicle that caters to the wannabe outdoorsy crowd while still being easy to park in the urban sardine can.

  • Screwtape Screwtape on Apr 14, 2023

    More plastic frippery by the looks of it. Gross.