QOTD: Once Again We Ask How Auto Show Media Days Can Be Saved

Tim Healey
by Tim Healey
qotd once again we ask how auto show media days can be saved

I hate to repeat QOTDs, and I know I've asked a version of the upcoming QOTD at least twice -- but I am struggling a bit with ideas today, and I am also thinking, still, nearly a week later, about how dead NAIAS was in Detroit.

We wrote about it. Jalopnik wrote about it. Others wrote about it, and many journos posted about it on social. So, how can the media day regain its former glory, if it even should?

I've said my take -- media days are being killed by OEM offsites, the lack of far-out concepts (Lincoln had a concept that espoused radical design this year, but for the most part, concept cars are now thinly-veiled versions of production vehicles), and by giving journalists embargoed material for pre-writing. That last bit means that press conferences rarely surprise.

I know a lot of automotive-media consumers don't give a rat's butt about auto-show media days. But I also know that at least some of you do. I know some of our audience is comprised of industry employees, and I also know that some TTAC readers are the kind of automotive enthusiasts who care about this minutiae. So, I ask you, if you were working for an auto show, how would you save the media day?

[Image: NAIAS]

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5 of 6 comments
  • Dwford Dwford on Sep 20, 2022

    Perhaps the automakers could stop with the intentional "leaks," just for starters. Then maybe take the actual auto show seriously, and stop with the off site side events. Bring everything back to the show.

    As for the show itself, why do we have to pay admission to basically walk through a dealer showroom? Are we paying for the comfort of not having a salesman stalk us?

    • RHD RHD on Sep 23, 2022

      Is this really a priority concern for the average TTAC reader, who is working for a living, raising a family and paying his bills?

  • Wolfwagen Wolfwagen on Sep 21, 2022

    -Stop intentional leaks

    -Stop offsite events

    -Manufacturers need to come up with new interesting designs. Look at Alpha, Canoo, and Rivian.

    -Manufacturers need to develop and show off their technology and engineering (this is where electric cars really suck because an electric motor is an electric motor. think of the engineering back in the day of getting 300+ HP out of a 4-cylinder. Now if they could develop an electric motor that makes 300+ HP and is the size of an alternator that would be truly impressive )

    -I understand that trucks and SUVs/CUVs are hot but not everyone wants one. Bring back coupes, wagons, and 2-door SUVs. Even a concept is better than some of the real offerings

    -Stop making everything look like some soulless blob.

    • See 1 previous
    • Dwford Dwford on Sep 21, 2022

      It's nearly impossible to make the SUV shape sexy or premium looking. Regardless of price, they all look the same, except Maybe the Lamborghini Urus

  • Cprescott The pandemic changed the sales game. No longer do dealerships need inventory. After two years people are accustomed to having to order what they want and then extorted on the price by the dealer for that privilege. Now used cars with 75k are selling for $5k more than I paid for my 21k, 2016 model back in January 2019. I pray my car won't get totaled and I have but 13 payments left to make on it. I may never buy another car again.
  • Grein002 I hope you meant "take the Ranger out behind the *barn*" rather than "bar". I think something completely different happens "behind the bar".
  • Cprescott Suddenly there is no reason to buy ugly anymore. The Silverdodo is dead. Long live the less hideous Colorado.
  • Cprescott Portable BBQ's for everyone!
  • Lou_BC The 2023 ZR2 is burdened with GM's 8 speed. It's been allegedly "fixed" so it doesn't gear hunt and shudder. I still won't trust it. The turbo 4 cylinder should address the lack of torque found in the V6. I test drove a full-sized Trail Boss. I could make it gear hunt. The turbo 4 didn't seem to be lacking in power, at least for an empty crewcab with a 6.5 box. It lacked anything resembling character. It had next to zero compression braking even with tow/haul engaged. Chevy should have continued offering the VM Motori based inline 4 diesel that's in the older Colorado trucks. I do like the fact that the 2023 comes with 33's standard and IIRC the wheel hubs/axles etc. have been beefed up to handle the larger rubber. The bolt pattern (IIRC) is shared with fullsized 1/2 tons opening up one's choice for aftermarket wheels.