QOTD: Going Blocky
Yesterday we brought you the details on the 2024 Hyundai Santa Fe. The Santa Fe's new duds are quite blocky, just like those of the Land Rover Defender (Hyundai claims this is a coincidence. Other blocky SUVs on the market include the Ford Bronco. Other Land Rover/Range Rover models are squared off, too. Kia, which is a corporate sibling to Hyundai, has been selling the blocky Telluride for a while now.
To be clear, the Santa Fe won't be cross-shopped against any of these vehicles -- its price point and mission are different. But it does, however, have the same rugged, boxy appearance.
So, my question to you -- is this shift in design more appealing, at least when it comes to crossovers, than swoopy, sporty duds? Will this send the message to consumers that the vehicle in question is meant for off-road duty, even if the mechanicals are better suited to mall crawling?
Or is that making too much of it?
Sound off below.
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